Calculator Inputs
Score each employer signal from 0 to 10. Use stronger evidence, more sources, and incident history to refine the final trust score.
Formula Used
Base Score = [Σ(Dimension Score × Weight) ÷ (10 × ΣWeights)] × 100
Evidence Multiplier = 0.90 + [0.10 × (Evidence Quality ÷ 10)]
Incident Penalty = Incident Severity × max(0, (24 - Months Since Incident) ÷ 24) × 1.8
Confidence = 40 × (Evidence Quality ÷ 10) + 35 × min(1, ln(Review Count + 1) ÷ ln(501)) + 25 × min(1, Source Count ÷ 6)
Adjusted Score = clamp((Base Score × Evidence Multiplier) - Incident Penalty, 0, 100)
What the formula does
The calculator first creates a weighted employer trust baseline from eleven career-relevant signals. It then improves or weakens that baseline using evidence quality and incident recency. This helps you separate brands that only look strong from brands supported by stronger proof.
How to Use This Calculator
- Score each trust dimension from 0 to 10 using reviews, interviews, networking, and public signals.
- Set evidence quality based on how reliable and recent your information is.
- Enter total review count and how many independent sources you checked.
- Add incident severity and the months since the last major trust-damaging event.
- Submit the form to see the adjusted score, confidence level, chart, and priority checks.
- Compare multiple employers by running the calculator again with new values.
Example Data Table
This sample shows one possible employer assessment and the type of output the calculator generates.
| Metric | Example Value |
|---|---|
| Transparency | 8.0 |
| Employee Advocacy | 7.0 |
| Leadership Credibility | 8.0 |
| Review Consistency | 7.0 |
| Growth Support | 9.0 |
| Compensation Fairness | 7.0 |
| Work-Life Balance | 6.0 |
| Ethical Reputation | 8.0 |
| Job Security | 7.0 |
| Candidate Experience | 8.0 |
| Offer Alignment | 9.0 |
| Evidence Quality | 8.0 |
| Review Count | 180 |
| Source Count | 5 |
| Incident Severity | 3.0 |
| Months Since Incident | 14 |
| Base Weighted Score | 76.73 |
| Adjusted Trust Score | 72.94 |
| Confidence Score | 82.10 |
| Recommendation | Pursue with Normal Validation |
FAQs
1) What does this calculator measure?
It measures how trustworthy an employer brand appears for career decisions by combining culture, leadership, ethics, stability, candidate treatment, and evidence quality.
2) Why is confidence shown separately from trust score?
A strong brand score based on weak evidence can be misleading. Confidence shows how much trust you should place in the result itself.
3) What counts as a good adjusted score?
Scores above 75 usually indicate a healthy employer signal set. Scores between 65 and 75 need targeted validation. Lower scores deserve caution.
4) How should I rate evidence quality?
Use higher values when your inputs come from recent, verifiable, multi-source information. Use lower values when data is limited, outdated, or highly biased.
5) Why does incident timing matter?
Recent scandals, layoffs, or major disputes usually carry stronger career risk. The penalty fades as time passes and the employer rebuilds credibility.
6) Can I compare two employers with this tool?
Yes. Run the calculator once for each employer using the same scoring standards. Then compare adjusted score, confidence, and weak dimensions.
7) Is this a replacement for interviews or networking?
No. This tool supports structured decision-making. You should still validate key gaps through interviews, alumni conversations, referrals, and current employee feedback.
8) What is the most useful way to use the result?
Use the score to guide follow-up questions. Focus on the weakest dimensions first because they often reveal the biggest hidden career risks.