| Profile Type | Headline (chars) | About (words) | Skills | Recs | Posts/Wk | Estimated Score |
|---|---|---|---|---|---|---|
| Early Career | 95 | 220 | 18 | 1 | 1 | 62 |
| Mid-Career Specialist | 170 | 420 | 28 | 4 | 2 | 82 |
| Consultant / Builder | 205 | 520 | 35 | 7 | 3 | 92 |
Overall Score = sum of section points, capped at 100.
| Section | Weight | How points are awarded (summary) |
|---|---|---|
| Headline Optimization | 10 | Keyword presence, strong length range, and role + value statement. |
| About & Keyword Relevance | 18 | Healthy length, keyword density, proof metrics, and call-to-action. |
| Custom Public URL | 5 | Custom URL enabled for cleaner sharing and trust. |
| Visual Branding | 7 | Photo quality plus a relevant banner image. |
| Core Profile Completeness | 8 | Location, industry, contact options, and a portfolio link. |
| Experience SEO Signals | 16 | Role descriptions, keyword alignment, and media attachments. |
| Skills & Endorsements | 14 | Skills count, top skills alignment, and total endorsements. |
| Social Proof & Featured | 8 | Recommendations plus curated Featured items. |
| Additional Sections | 6 | Education, certifications, and projects/publications. |
| Activity & Engagement | 8 | Weekly posts and meaningful comments. |
- Open your profile and count headline characters and About words.
- Identify your primary keyword for the role you want.
- Enter your counts, yes/no selections, and ratings in the form.
- Click Calculate SEO Score to see results above the form.
- Apply the top recommendations, then re-check weekly.
- Download CSV/PDF reports to track progress over time.
Weighted Scoring Mirrors Recruiter Search Filters
This calculator converts profile quality into a 100‑point model using ten weighted sections. The biggest contributors are About and keyword relevance (18 points) and Experience SEO signals (16 points), because they supply most searchable text. Skills and endorsements add 14 points, while activity, social proof, and branding add smaller totals. Use the breakdown to focus effort where it moves the score fastest, instead of editing randomly.
Headline Signals Drive First‑Page Relevance
A headline is scored out of 10, combining keyword placement, length fit, and a clear value statement. The model rewards 120–220 characters because it usually fits search previews while allowing role, specialty, and impact terms. Adding one primary keyword is worth half the headline score, so align it with the role you want. Pair the keyword with outcomes, like growth, quality, safety, or cost reduction.
About Section Balances Depth and Keyword Density
The About area earns up to 18 points by measuring both content depth and controlled repetition. Length is strongest at roughly 250–600 words, which supports storytelling, scope, and proof without becoming vague. Keyword density is estimated as (mentions ÷ words) × 100, with the ideal band near 0.6%–2.5%. The calculator also adds points for metrics and a call‑to‑action, because they increase conversion after discovery.
Experience, Skills, and Proof Improve Trust Signals
Search visibility improves when your Experience entries are detailed and aligned. The model favors at least three to five roles with descriptions, plus a 0–5 alignment rating and optional media attachments. Skills are scored by count, top‑three alignment, and endorsement volume, pushing profiles toward 20–30 relevant skills. Recommendations and Featured items add additional trust, helping readers validate your claims with examples, case studies, or published work.
Activity Metrics Maintain Ongoing Discovery
Profiles with steady posting and commenting often receive more visits, which creates more opportunities for connection requests and messages. The activity section awards up to 8 points, with stronger scores around one to three posts per week and five to ten comments weekly. Use this as a practical cadence, not a strict quota. After each improvement cycle, export a CSV or PDF and compare changes month to month consistently.
1) What does the score represent?
It is a weighted estimate of how discoverable and credible your profile appears from common search and reading signals, based on the inputs you enter. It is not an official platform metric.
2) How many keywords should I include?
Use one primary keyword and a few close variants. In the About section, aim for a natural density near 0.6%–2.5% and avoid stuffing repeated phrases.
3) Why is the About section weighted heavily?
About and Experience contain the most searchable text. Strong structure, proof, and clear positioning help matching, click-through, and follow-up actions, so the model assigns more points there.
4) How often should I run the calculator?
Recheck after any major edit, then weekly or monthly to track progress. Export CSV or PDF reports so you can compare your changes over time.
5) Do endorsements and recommendations matter for this model?
Yes, they add credibility points, but they are not the largest driver. A well-written headline, About, and Experience can still score strongly even with modest endorsements.
6) What is the fastest way to raise my score?
Start with headline keyword placement, expand About to 250–600 words with metrics, and add descriptions to three to five roles. Then align top skills and add one Featured item.