Review starting revenue, sales, churn, and upgrades. See ending revenue, ARR, growth rate, and retention. Understand pipeline momentum with metrics, exports, charts, and examples.
The page uses a single-column section flow, while the calculator inputs switch to 3 columns on large screens, 2 on medium screens, and 1 on mobile.
| Input Item | Example Value |
|---|---|
| Starting Customers | 120 |
| Average MRR Per Account | $85.00 |
| New Customers | 18 |
| Reactivated Customers | 5 |
| Churned Customers | 9 |
| New Annual Contract Value | $7,200.00 |
| Expansion MRR | $950.00 |
| Usage-Based MRR | $240.00 |
| Contraction MRR | $300.00 |
| Discount/Credit MRR | $180.00 |
| One-Time Fees Excluded | $1,200.00 |
| Target MRR Goal | $15,000.00 |
| Example Output | Result |
|---|---|
| Beginning MRR | $10,200.00 |
| Ending MRR | $12,700.00 |
| Net New MRR | $2,500.00 |
| ARR | $152,400.00 |
| Logo Churn Rate | 7.50% |
| Gross Revenue Churn Rate | 12.21% |
| Net Revenue Retention | 99.46% |
| Goal Attainment | 84.67% |
| Metric | Formula |
|---|---|
| Beginning MRR | Starting Customers × Average MRR Per Account |
| New Monthly MRR | New Customers × Average MRR Per Account |
| Annual Contract MRR | New Annual Contract Value ÷ 12 |
| Reactivation MRR | Reactivated Customers × Average MRR Per Account |
| Churned MRR | Churned Customers × Average MRR Per Account |
| Ending MRR | Beginning MRR + New Monthly MRR + Annual Contract MRR + Reactivation MRR + Expansion MRR + Usage-Based MRR − Churned MRR − Contraction MRR − Discount/Credit MRR |
| Net New MRR | Ending MRR − Beginning MRR |
| ARR | Ending MRR × 12 |
| Growth Rate | (Net New MRR ÷ Beginning MRR) × 100 |
| Logo Churn Rate | (Churned Customers ÷ Starting Customers) × 100 |
| Gross Revenue Churn Rate | ((Churned MRR + Contraction MRR + Discount/Credit MRR) ÷ Beginning MRR) × 100 |
| Net Revenue Retention | ((Beginning MRR + Expansion MRR + Usage-Based MRR − Contraction MRR − Churned MRR − Discount/Credit MRR) ÷ Beginning MRR) × 100 |
| Ending ARPA | Ending MRR ÷ Ending Customers |
One-time fees are displayed separately and excluded from MRR because they do not repeat monthly.
Monthly recurring revenue is the predictable subscription income expected each month. It excludes one-time setup charges, services, and non-recurring project revenue.
Annual deals are normalized into monthly value so recurring revenue can be compared consistently across monthly-billed and annual-billed customers.
No. One-time fees are not recurring, so they should be tracked separately. This calculator shows them outside the MRR total.
Churn is the full loss of a customer account. Contraction is reduced recurring spend from an existing customer who still remains active.
Net revenue retention shows how well existing revenue holds up after expansion, usage growth, churn, downgrades, and recurring discounts are considered.
Yes. It turns customer movement and revenue drivers into MRR metrics, making it easier to estimate short-term subscription growth and revenue quality.
Ending ARPA is average recurring revenue per active account at month-end. It helps reveal pricing quality, upsell impact, and account mix shifts.
Use gross revenue churn when revenue loss matters more than customer count. It captures the financial impact of churn, downgrades, and recurring credits.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.