Track profit, revenue, and blended acquisition costs clearly. Compare channel scenarios before scaling budgets confidently. Find stronger growth paths using cleaner campaign economics data.
Refund Value = Attributed Revenue × Refund Rate
Net Revenue = Attributed Revenue − Refund Value
Gross Profit Before Marketing = Net Revenue − COGS − Shipping and Fulfillment − Discount Cost
Total Marketing Cost = Ad Spend + Agency Fees + Creative Cost + Tools Cost
Net Profit = Gross Profit Before Marketing − Total Marketing Cost
ROI % = (Net Profit ÷ Total Marketing Cost) × 100
ROAS = Attributed Revenue ÷ Ad Spend
MER = Attributed Revenue ÷ Total Marketing Cost
CPA = Ad Spend ÷ Orders
Blended CAC = Total Marketing Cost ÷ New Customers
Conversion Rate % = (Orders ÷ Clicks) × 100
Break Even ROAS = 1 ÷ Contribution Margin Ratio
| Scenario | Ad Spend | Revenue | Total Marketing Cost | Net Profit | ROI | ROAS |
|---|---|---|---|---|---|---|
| Spring Retargeting Push | USD 10,000 | USD 32,000 | USD 12,400 | USD 3,660 | 29.52% | 3.200x |
| Creator Whitelist Campaign | USD 14,500 | USD 44,800 | USD 17,250 | USD 5,966 | 34.59% | 3.090x |
This calculator goes beyond simple ROAS. It blends margin, refunds, discounts, fulfillment, creative overhead, and agency support into one practical profitability view.
That makes it useful for ecommerce teams comparing paid social, search, affiliates, influencer whitelisting, marketplaces, or retention campaigns on the same financial basis.
When ROI is positive and break even ROAS stays below actual ROAS, your channel has more room to scale without weakening contribution profit.
It measures channel profitability by combining revenue, refunds, product costs, fulfillment, discounts, ad spend, creative expense, and agency or software overhead into one ROI view.
ROAS only compares revenue against ad spend. ROI goes deeper by subtracting marketing costs and business costs first, showing actual profit efficiency instead of top line return.
Refunds reduce true realized revenue. Ignoring them can make campaigns look profitable when post purchase behavior, product mismatch, or quality issues are actually eroding returns.
Yes. If an outside team or platform support is required to run the campaign, that cost affects profitability and should be included in any serious ROI calculation.
Blended CAC divides all marketing costs by new customers acquired. It helps you compare acquisition efficiency across channels without isolating media spend alone.
Break even ROAS shows the revenue multiple needed to cover contribution costs. If actual ROAS stays above that threshold, your campaign is more likely to remain profitable.
Yes. Re-enter each channel's assumptions separately and compare outputs like ROI, MER, blended CAC, and profit per order before shifting budget.
Trust ROI when margins vary across products, refunds rise, or discounts are aggressive. CPA alone can hide weak contribution economics behind acceptable acquisition costs.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.