Track margins and break-even points with store inputs. Model fees, returns, shipping, and ads clearly. Plan pricing decisions with confidence using better profit targets.
| Scenario | Price | Units/Order | Net Sales/Order | Contribution/Order | Break-Even Orders | Projected Profit at 200 Orders |
|---|---|---|---|---|---|---|
| Sample Store Case | $50.00 | 2.00 | $88.36 | $20.85 | 167.87 | $670.00 |
| Use this as a benchmark | The sample assumes discounts, fees, shipping recovery, ads, and returns are all active. | |||||
1. Gross product revenue per order
Gross Revenue = Selling Price × Units per Order × (1 − Discount Rate)
2. Expected net sales per order
Expected Net Sales = (Gross Revenue + Shipping Recovered) × (1 − Return Rate)
3. Percent fees per order
Percent Fees = Gross Revenue × (Platform Fee % + Payment Fee %)
4. Variable costs per order
Variable Costs = Product Cost + Packaging + Shipping + Fixed Payment Fee + Ad Cost + Percent Fees + Return Reserve
5. Contribution per order
Contribution = Expected Net Sales − Variable Costs
6. Break-even orders
Break-Even Orders = Monthly Fixed Costs ÷ Contribution per Order
7. Orders for target profit
Target Orders = (Monthly Fixed Costs + Target Profit) ÷ Contribution per Order
8. Projected profit at planned orders
Projected Profit = (Planned Orders × Contribution per Order) − Monthly Fixed Costs
Break-even is the order level where total contribution exactly covers fixed monthly costs. At that point, the store neither loses money nor earns net profit.
Contribution per order shows how much one average order adds toward fixed cost recovery after variable costs, fees, ads, and return reserve are removed.
Yes. Average discount rate lowers effective selling price and usually changes break-even materially, especially during promotions, bundles, and seasonal campaigns.
Returns do not happen on every order, so the calculator spreads the expected return impact across all orders. That creates a more realistic planning average.
It estimates the highest ad spend you can absorb per order before contribution falls to zero, assuming your other pricing and cost inputs stay unchanged.
It helps test whether your planned monthly orders can still reach the target profit. If the required price looks unrealistic, costs or volume may need adjustment.
Yes. Enter marketplace commission inside platform fee, then add payment fee, shipping terms, and return handling assumptions to reflect that sales channel.
No. The chart shows profit versus order volume using your current assumptions. It is a planning view, not a full cash flow forecast.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.