Wholesale vs DTC Pricing & Margin Calculator

Plan profitable pricing across wholesale and direct to consumer channels with real time calculators. Model COGS trade spend fees shipping returns platform charges processing and CAC. Compare contribution margin break even payback and unit economics. Save scenarios export reports visualize price waterfalls and make confident decisions for every product variant and order size details.

Assumptions
Product & COGS
COGS includes materials, labor & packaging. Landed adds freight-in, duty, brokerage.
Wholesale Channel
DTC Channel
Fixed & Other
Used for break-even and daily unit targets.
Dual-Channel KPIs
Wholesale
Price Mode
$0.00Price
0%Gross Margin %
$0.00Contribution / Unit
0Break-even Units / Mo
DTC
Price Mode
$0.00Price
0%Gross Margin %
$0.00Contribution / Unit
0Break-even Units / Mo
Wholesale Unit Economics
DTC Unit Economics
Live Margin "Waterfall" (Price Composition)
COGS+Inbound Trade/Discounts Fees & Processing Shipping & Fulfillment Contribution
Scenario Manager
Metric Current Selected Scenario Δ
Formulas (per unit unless noted): Gross Margin % = (Price − COGS) / Price Contribution = Price − (COGS + variable channel costs) Break-even Units = Fixed Costs / Contribution DTC Payback (orders) = CAC / Contribution per order

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Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.