Turn hotel landing visits into measurable booking insights. Evaluate leads, revenue, and spend across campaigns. See conversion gaps, booking value, and acquisition efficiency clearly.
Use sessions, leads, bookings, revenue, and advertising inputs to measure landing page efficiency for hotels and accommodation businesses.
| Campaign | Visitors | Bookings | Inquiries | Avg Booking Value | Ad Spend | Conversion Rate |
|---|---|---|---|---|---|---|
| City Hotel Weekend Offer | 8,500 | 245 | 390 | $215 | $6,200 | 2.88% |
| Beach Resort Family Package | 6,100 | 214 | 310 | $340 | $5,100 | 3.51% |
| Boutique Stay Direct Booking Page | 4,400 | 168 | 230 | $285 | $2,900 | 3.82% |
Basic formula for the example: Conversion Rate = (Bookings ÷ Visitors) × 100.
Landing Page Conversion Rate = (Completed Bookings ÷ Total Visitors) × 100
Unique Visitor Conversion Rate = (Completed Bookings ÷ Unique Visitors) × 100
Lead Rate = (Inquiries ÷ Total Visitors) × 100
CTA Click Rate = (CTA Clicks ÷ Total Visitors) × 100
Phone Click Rate = (Phone Clicks ÷ Total Visitors) × 100
Inquiry to Booking Rate = (Bookings ÷ Inquiries) × 100
Engaged Visitor Conversion = Bookings ÷ [Visitors × (1 − Bounce Rate)] × 100
Base Booking Revenue = Bookings × Average Booking Value
Total Revenue = Base Booking Revenue + Upsell Revenue
Revenue Per Visitor = Total Revenue ÷ Total Visitors
Cost Per Visitor = Advertising Spend ÷ Total Visitors
Cost Per Booking = Advertising Spend ÷ Completed Bookings
ROAS = Total Revenue ÷ Advertising Spend
Profit After Ad Spend = Total Revenue − Advertising Spend
Booked Room Nights = Completed Bookings × Average Stay Nights
It measures how many visitors complete a booking after reaching your hotel landing page. It helps assess whether traffic quality, page messaging, and booking flow are working together effectively.
Many accommodation pages generate calls or quote requests before a booking happens. Tracking inquiries shows whether the page creates intent even when guests do not reserve immediately.
That depends on channel, brand strength, season, and audience intent. In general, higher-intent direct traffic should convert better than colder paid traffic or broad discovery campaigns.
Bounce rate helps estimate engaged visitors. A high bounce rate can signal weak relevance, slow speed, poor trust signals, or mismatch between the ad promise and page content.
ROAS shows how much revenue the landing page generated for each advertising dollar spent. It is useful when comparing channels, campaigns, or seasonal promotions.
Use the same traffic definition consistently across campaigns. Sessions reflect all visits, while unique visitors remove repeats and often give a cleaner view of audience-level conversion.
Yes. Upgrades, breakfast packages, parking, and add-ons can materially improve true page value. Including them gives a fuller picture of campaign profitability and guest quality.
Exports make it easier to share results with revenue teams, marketing managers, and property owners. They also help preserve benchmarks for future landing page tests.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.