Calculator Form
Example Data Table
| Campaign | Channel | Impressions | Visits | Clicks | Conversions | Spend | Revenue | CR % | ROAS |
|---|---|---|---|---|---|---|---|---|---|
| Brand Push | Paid Search | 210000 | 7600 | 5800 | 261 | 3100 | 10980 | 4.50 | 3.54 |
| Retarget Boost | Paid Social | 175000 | 6900 | 4900 | 294 | 2800 | 12600 | 6.00 | 4.50 |
| Email Revival | 92000 | 5100 | 3400 | 255 | 950 | 11220 | 7.50 | 11.81 | |
| Affiliate Test | Affiliate | 140000 | 4700 | 2950 | 118 | 1650 | 4720 | 4.00 | 2.86 |
Formula Used
Click-to-Conversion Rate (%) = (Conversions ÷ Clicks) × 100
CTR (%) = (Clicks ÷ Impressions) × 100
Visit-to-Click Rate (%) = (Clicks ÷ Landing Page Visits) × 100
Lead-to-Conversion Rate (%) = (Conversions ÷ Qualified Leads) × 100
Cost Per Click = Ad Spend ÷ Clicks
Cost Per Conversion = Ad Spend ÷ Conversions
Revenue Per Click = Revenue ÷ Clicks
Revenue Per Conversion = Revenue ÷ Conversions
ROAS = Revenue ÷ Ad Spend
Profit = Revenue − Ad Spend
Net Margin (%) = (Profit ÷ Revenue) × 100
Projected Conversion Rate (%) = Current Rate × (1 + Uplift %)
Projected Conversions = Clicks × Projected Conversion Rate
How to Use This Calculator
- Enter campaign details, traffic volume, costs, and revenue.
- Add landing page visits and qualified leads for deeper funnel insight.
- Set target conversion rate, target CPA, and target ROAS.
- Optionally enter an uplift percentage for improvement forecasting.
- Click Calculate Results to show the metrics above the form.
- Review the summary cards, detailed table, and Plotly graph.
- Export your results as CSV or PDF when needed.
- Use the example data button to test the layout quickly.
FAQs
1. What does clicks to conversions mean?
It measures how many ad clicks become completed goals, such as purchases, leads, or signups. It helps evaluate funnel quality and landing page effectiveness.
2. Why is conversion rate important?
Conversion rate shows how efficiently your traffic turns into outcomes. A stronger rate usually means better targeting, messaging, landing pages, and offer alignment.
3. What is a good conversion rate?
A good rate depends on channel, industry, device mix, and offer quality. Compare against your own historical averages and profitability targets first.
4. How is cost per conversion used?
Cost per conversion shows how much spend is required for one completed action. It helps you control budgets and compare campaign efficiency.
5. What is ROAS in this calculator?
ROAS means return on ad spend. It divides revenue by advertising cost to show how much revenue each spend unit generates.
6. Why include landing page visits and leads?
These inputs show funnel leakage before and after the click. They help identify whether problems come from traffic quality or page performance.
7. What does projected uplift calculate?
Projected uplift increases the current conversion rate by your chosen percentage. It estimates possible conversions, revenue, and ROAS under improved performance.
8. Can I use this for leads instead of sales?
Yes. Replace conversions with qualified lead actions or submitted forms. Revenue fields can stay zero if you only want efficiency metrics.