Calculator Inputs
The page uses one stacked content flow, while the form fields adapt to three columns on large screens, two on medium screens, and one on mobile.
Example Data Table
| Campaign | Total Cost | Views | Engaged Views | Completed Views | CPV |
|---|---|---|---|---|---|
| Brand Lift Video Push | USD 1,550.00 | 24,000 | 14,500 | 9,200 | USD 0.0646 |
| Remarketing Story Campaign | USD 940.00 | 18,600 | 11,700 | 7,950 | USD 0.0505 |
| Product Launch Teaser | USD 2,180.00 | 31,500 | 20,400 | 12,950 | USD 0.0692 |
Formula Used
Total Campaign Cost = Media Spend + Platform Fee + Agency Fee + Creative Cost − Rebate or Discount
Cost Per View = Total Campaign Cost ÷ Counted Views
View Rate = (Total Views ÷ Impressions) × 100
Engaged View Rate = (Engaged Views ÷ Total Views) × 100
Completion Rate = (Completed Views ÷ Total Views) × 100
vCPM = (Total Campaign Cost ÷ Impressions) × 1,000
CPC = Total Campaign Cost ÷ Clicks
CPA = Total Campaign Cost ÷ Conversions
ROAS = Attributed Revenue ÷ Total Campaign Cost
ROI = ((Attributed Revenue − Total Campaign Cost) ÷ Total Campaign Cost) × 100
Budget Needed at Current CPV = Current Primary CPV × Target Views
Projected Views at Target CPV = Total Campaign Cost ÷ Target CPV
How to Use This Calculator
- Enter your campaign name, currency, and the counted-view basis that matches your reporting setup.
- Add every relevant cost component so the calculation reflects true campaign spend.
- Provide impressions, views, engaged views, completed views, clicks, conversions, and revenue where available.
- Set a target CPV and target view volume if you want forecasting outputs.
- Press the calculate button to show the result section above the form.
- Review the summary cards, detailed output table, and Plotly graph for current versus target efficiency.
- Use the CSV and PDF buttons to export the calculated result block.
FAQs
1. What does cost per view mean?
CPV measures how much you spend for each counted view. It helps compare video campaigns, placements, and audiences using a clean efficiency benchmark.
2. Is a lower CPV always better?
Not always. A lower CPV is efficient, but campaign quality still matters. Check engagement, completion rate, clicks, conversions, and revenue before judging success.
3. Which view basis should I choose?
Use total views for broad awareness, engaged views for stronger attention, or completed views for deeper content consumption. Match the basis to your campaign goal.
4. What is the difference between CPV and vCPM?
vCPM shows spend per thousand impressions, while CPV shows spend per counted view. Together, they reveal efficiency across delivery and actual viewing behavior.
5. Should I include fees and creative costs?
Yes. Add platform, agency, and creative costs, then subtract rebates or credits. This gives a fuller campaign cost before dividing by views.
6. What happens if views are zero?
If views are zero, CPV cannot be calculated. The calculator will show unavailable metrics until a valid counted-view total is entered.
7. Can I use this for planning future budgets?
Yes. The target fields estimate budget needs at current and desired CPV levels. This helps forecast spend before scaling a campaign.
8. What do the export buttons include?
Exporting creates a shareable snapshot of the current results table and summary block. Recalculate first if you change inputs and want fresh exports.