Build a Persona
Formula Used
The calculator produces a Persona Fit Score (0–100) using two signals: Completeness and Priority Signals.
- Completeness (%) = filled fields ÷ total fields × 100.
- Priority increases with clearer channels, urgency, budget, and decision factors.
- Fit Score = 0.62 × Completeness + 0.38 × Priority.
Use the score to compare drafts and improve weak areas.
How to Use This Calculator
- Enter your offer and the customer segment details.
- List goals, pain points, and decision factors clearly.
- Add channels and urgency to strengthen priority signals.
- Submit to generate the persona name, archetype, and score.
- Download CSV or PDF to share with your team.
Rebuild after interviews to keep personas accurate.
Example Data Table
| Persona | Segment | Primary Goal | Pain Point | Top Channels | Decision Factors |
|---|---|---|---|---|---|
| Growth Ecommerce Persona | B2C, 25–34 | Increase repeat purchases | High churn after first order | Email, Search, Social | Price, trust, delivery speed |
| Efficiency SaaS Persona | B2B, SMB | Automate weekly reporting | Manual dashboards waste hours | Search, LinkedIn, Webinars | Security, onboarding, integrations |
| Value Retail Persona | B2C, 35–44 | Reduce monthly spend | Prices rising across essentials | Social, Referrals, SMS | Discounts, reliability, support |
Replace examples with your real research and interview notes.