Track unpaid exposure using reach, engagement, and benchmark inputs. Compare placements with flexible valuation settings. Turn campaign mentions into clearer, smarter, decision-ready marketing insights.
| Campaign | Impressions | Engagements | CPM | CPE | Authority | Sentiment |
|---|---|---|---|---|---|---|
| Product Launch Feature | 250,000 | 8,500 | $18.00 | $1.20 | 1.15 | 1.10 |
| Influencer Mention Roundup | 180,000 | 6,400 | $16.50 | $1.05 | 1.08 | 1.06 |
| Trade Media Coverage | 95,000 | 3,100 | $24.00 | $1.80 | 1.25 | 1.18 |
Media Value from Reach = (Impressions ÷ 1,000) × CPM
Engagement Value = Engagements × CPE
Weighted Base Value = (Media Value from Reach × 0.65) + (Engagement Value × 0.35)
Quality Multiplier = Authority Multiplier × Sentiment Multiplier × (1 + Share of Voice ÷ 100)
Earned Media Value = Weighted Base Value × Quality Multiplier
Estimated Revenue = Engagements × Conversion Rate × Assisted Conversion Weight × Average Order Value
ROI = ((Earned Media Value + Estimated Revenue - Production Cost) ÷ Production Cost) × 100
Earned media value is rarely captured by one benchmark alone. This calculator combines visibility, interaction, quality, and conversion influence to create a more balanced performance estimate for PR, influencer mentions, reviews, and unpaid campaign coverage.
Enter the campaign and channel names first for easier exports. Add total impressions and engagement counts from your analytics source. Enter CPM and CPE values based on your normal paid media benchmarks. Use authority and sentiment multipliers to reflect placement quality.
Add share of voice, conversion rate, average order value, assisted conversion weight, and production cost. Press the calculate button. The result panel appears below the header and above the form, showing earned media value, estimated influenced revenue, ROI, and efficiency metrics.
Use the CSV option for spreadsheet analysis and the PDF option for stakeholder sharing or campaign documentation. Adjust weights and benchmarks to compare channels, publications, creators, or time periods consistently.
It estimates the monetary worth of unpaid exposure using paid media benchmarks, engagement signals, coverage quality, and conversion influence. It helps compare unpaid visibility with paid efforts.
CPM values exposure, while CPE values audience interaction. Using both creates a more realistic estimate when a campaign delivers reach and engagement together.
It adjusts value based on source credibility or influence. High-authority publishers, creators, or channels often justify a higher multiplier than low-impact mentions.
Use higher values for strongly positive coverage, neutral values around 1.00 for balanced mentions, and lower values when sentiment reduces brand benefit.
It represents how much earned media contributes to conversions without taking full credit. Smaller values are more conservative for upper-funnel campaigns.
Yes. Run the calculator multiple times using consistent benchmarks and weights. Then compare earned media value, ROI, and efficiency by placement or channel.
No. Earned media value is an estimated exposure value. Revenue influence is modeled separately here, so decision makers can view both outcomes clearly.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.