Allocate budgets across channels using measurable response signals. See profit lift, diminishing returns, and limits. Plan better campaigns with smarter allocations and actionable guidance.
| Channel | Current Spend | Min Spend | Max Spend | α | β | AOV | Margin % | Quality % | Seasonality % |
|---|---|---|---|---|---|---|---|---|---|
| Search Ads | $12,000 | $5,000 | $18,000 | 0.38 | 0.62 | $150 | 48% | 105% | 102% |
| Paid Social | $9,000 | $3,000 | $14,000 | 0.33 | 0.57 | $125 | 42% | 98% | 100% |
| $3,000 | $1,500 | $7,000 | 0.52 | 0.49 | $138 | 58% | 112% | 104% | |
| Content | $6,000 | $2,500 | $10,000 | 0.29 | 0.66 | $145 | 50% | 101% | 103% |
Response model: Responsei = αi × Spendiβi × Attribution × Confidence × Qualityi × Seasonalityi
Revenue: Revenuei = Responsei × Average Order Valuei
Contribution: Contributioni = Revenuei × Margini
Profit: Profiti = Contributioni − Spendi
ROAS: ROASi = Revenuei ÷ Spendi
Optimization logic: The calculator starts from each enabled channel’s minimum spend, then adds each budget step to the channel delivering the highest marginal increase in profit, revenue, or conversions until budget or channel caps are reached.
It reallocates budget toward channels with the strongest modeled marginal gain. You can optimize for profit, revenue, or conversions depending on your campaign objective.
Elasticity controls diminishing or expanding returns. Values below 1 usually mean performance tapers as spend rises, which is common in real campaign scaling.
The response coefficient estimates how strongly a channel turns spend into conversions before other multipliers are applied. Larger values signal stronger baseline efficiency.
They adjust modeled performance without changing your structural response curve. Use them to reflect creative quality, audience fit, market season, or campaign timing effects.
Any money that cannot be allocated within the maximum spend limits remains as unallocated reserve. The results section shows that reserve clearly.
Once channels approach saturation, extra spend may produce weaker returns. The calculator counts those situations so you can spot when scaling becomes inefficient.
No. Current spend is only used for comparison. The optimizer builds a fresh recommended allocation using the total budget and channel constraints you enter.
Yes. The model is period-agnostic. Just keep all inputs aligned to the same time frame so spend, order value, response assumptions, and budget share remain consistent.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.