Push Notification CTR Calculator

Calculator inputs

Use the responsive grid below. It shows three columns on large screens, two on smaller screens, and one on mobile.

Campaign name

Used in the exported report and result summary.

Notifications sent

Total notifications attempted by the platform.

Notifications delivered

Delivered messages after filtering failures and device issues.

Notification impressions

Visible impressions when the push actually appeared.

Clicks

Total clicks generated by the campaign.

Conversions

Purchases, signups, or any chosen end action.

Revenue ($)

Tracked revenue attributed to the push campaign.

Campaign cost ($)

Creative, platform, and operational campaign cost.

CTR basis

Choose the denominator used in the CTR formula.

Target CTR (%)

Used to estimate target clicks and missing click volume.

Benchmark CTR (%)

Optional benchmark for competitive performance comparison.

Example data table

Campaign	Sent	Delivered	Impressions	Clicks	Conversions	Revenue	Cost	CTR on Delivered
Weekend Flash Sale	10,000	9,200	8,700	435	38	$2,800	$350	4.73%
App Upgrade Reminder	7,500	7,050	6,800	282	31	$1,640	$210	4.00%
Loyalty Offer Push	12,400	11,900	11,100	714	88	$5,920	$540	6.00%

Formula used

Primary CTR formula

CTR (%) = (Clicks / Selected Basis) × 100

The selected basis can be sent, delivered, or impressions. Delivered is commonly the best operational denominator for push campaigns.

Supporting formulas

Delivery Rate (%) = (Delivered / Sent) × 100
Impression Rate (%) = (Impressions / Delivered) × 100
Conversion Rate (%) = (Conversions / Clicks) × 100
ROI (%) = ((Revenue − Cost) / Cost) × 100
Cost per Click = Cost / Clicks
Revenue per Click = Revenue / Clicks

Use impressions when visibility matters most, delivered when notification reliability matters most, and sent when you want a broader top-funnel view.

How to use this calculator

Enter the campaign name for cleaner exports and easier reporting.
Add sent, delivered, impressions, clicks, conversions, revenue, and cost values.
Choose the CTR basis that matches your reporting standard.
Add a target CTR to estimate how many extra clicks you need.
Add an optional benchmark CTR to compare campaign strength.
Press Calculate CTR to display results above the form.
Review CTR, delivery quality, conversion efficiency, ROI, and benchmark gap.
Use the CSV and PDF buttons to export the result summary.

FAQs

1. What does push notification CTR mean?

Push notification CTR measures the percentage of recipients who clicked after receiving or viewing a notification. It helps marketers judge how compelling and relevant the push message was for the chosen audience segment.

2. Which CTR basis should I choose?

Choose delivered for operational accuracy, impressions for visible exposure analysis, and sent for top-funnel campaign reporting. Delivered is often the most practical basis because failed sends should not dilute the engagement rate.

3. Why is delivery rate shown with CTR?

A weak delivery rate can hide good creative performance. If many notifications fail before delivery, CTR alone may not reveal the full problem. Reviewing both metrics helps separate technical issues from messaging issues.

4. How can I improve push notification CTR?

Improve targeting, reduce fatigue, personalize content, test send time, sharpen the call to action, and align the message with a strong landing experience. Small copy changes often produce measurable CTR gains.

5. What is a good push notification CTR?

A good CTR depends on industry, audience quality, timing, and campaign intent. That is why the calculator includes a benchmark field. Compare your result against your own historical performance first.

6. Why estimate additional clicks needed?

This shows the gap between current performance and your target CTR. It helps forecast required lift, estimate potential revenue impact, and set practical testing goals for copy, segmentation, or timing improvements.

7. Can this calculator support revenue analysis?

Yes. It calculates revenue per click, revenue per 1,000 delivered notifications, cost per click, cost per conversion, and ROI. These metrics connect engagement with actual business outcomes.

8. Why export results to CSV or PDF?

CSV works well for spreadsheets and dashboards. PDF works well for quick reporting, client sharing, and campaign documentation. Both options save the calculated metrics and campaign interpretation in a portable format.