Track opens, delivered texts, and engagement quality instantly. Spot weak campaigns early with actionable ratios. Make every text campaign clearer, smarter, faster, and profitable.
Open Rate by Delivered = (Tracked Opens ÷ Messages Delivered) × 100
Open Rate by Sent = (Tracked Opens ÷ Messages Sent) × 100
Unique Open Rate = (Unique Opens ÷ Messages Delivered) × 100
Click-to-Open Rate = (Clicks ÷ Unique Opens) × 100
Conversion Rate = (Conversions ÷ Clicks) × 100
ROI = ((Revenue − Campaign Cost) ÷ Campaign Cost) × 100
Engagement Index = (Open Rate × 0.50) + (Click-to-Open × 0.30) + (Conversion Rate × 0.20)
This model helps marketers compare raw visibility, unique engagement, downstream action, and financial return in one dashboard.
| Messages Sent | Delivered | Tracked Opens | Unique Opens | Clicks | Conversions | Cost | Revenue |
|---|---|---|---|---|---|---|---|
| 15,000 | 14,700 | 12,201 | 11,025 | 1,654 | 132 | $625 | $3,820 |
| 9,800 | 9,510 | 7,418 | 6,994 | 930 | 76 | $410 | $2,010 |
SMS campaigns often report exceptionally high attention, but performance quality still changes by list hygiene, message timing, targeting, offer strength, and link experience. This calculator lets you evaluate more than one ratio, so you can separate visibility from response quality.
By comparing delivered-based and sent-based open rates, you can quickly spot delivery issues, overestimated engagement, or weak follow-through. Benchmarks, targets, and ROI metrics help you decide whether a campaign deserves scaling, testing, or correction.
It measures how many recipients opened or viewed your text relative to sent or delivered messages. Some platforms estimate opens using clicks, read events, or tracking logic.
Delivered messages usually give a cleaner performance view because failed deliveries never had a chance to be opened. This calculator shows both versions for better analysis.
Unique opens remove repeat activity from the same recipient. That makes campaign comparisons fairer and helps you avoid overstating real audience engagement.
Click-to-open rate measures how many unique openers clicked after viewing the message. It helps you judge offer relevance and copy quality after initial attention.
Not always. Some systems estimate visibility indirectly because SMS lacks universal open tracking. Use this calculator with your platform's measurement method in mind.
A good rate depends on audience quality, industry, geography, timing, and tracking rules. Comparing against your own historical results and benchmark is more reliable.
Open rates show attention, but not business value. ROI reveals whether that attention actually created revenue after accounting for campaign cost.
Export after each campaign review, weekly reporting cycle, or A/B test comparison. CSV works well for spreadsheets, while PDF suits quick stakeholder summaries.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.