Track stopping power, attention, clicks, and revenue precisely. Benchmark creative against goals and audience response. Find costly weak spots before scaling budget across campaigns.
Use the grid below. Large screens show three columns, smaller screens show two, and mobile shows one.
| Campaign | Impressions | Thumb Stops | 3s Views | Clicks | Conversions | Spend | Revenue | Thumb Stop Rate |
|---|---|---|---|---|---|---|---|---|
| Spring Launch | 120,000 | 37,200 | 18,600 | 2,280 | 124 | $1,850.00 | $6,240.00 | 31.00% |
| Retargeting Burst | 80,000 | 24,800 | 14,100 | 1,960 | 151 | $1,420.00 | $7,180.00 | 31.00% |
| New Audience Test | 95,500 | 19,100 | 8,780 | 1,060 | 52 | $1,390.00 | $2,690.00 | 20.00% |
Thumb Stop Rate = (Thumb Stops ÷ Impressions) × 100
Hold Rate = (3-Second Views ÷ Thumb Stops) × 100
Click-Through Rate = (Clicks ÷ Impressions) × 100
Conversion Rate = (Conversions ÷ Clicks) × 100
CPM = (Spend ÷ Impressions) × 1000
CPC = Spend ÷ Clicks
CPA = Spend ÷ Conversions
ROAS = Revenue ÷ Spend
Cost per Thumb Stop = Spend ÷ Thumb Stops
Target Gap = Actual Thumb Stop Rate − Target Thumb Stop Rate
Thumb stop rate measures how many impressions turned into scroll stops. It shows whether the opening creative is strong enough to grab attention quickly inside a crowded feed.
A strong stop rate suggests your ad earns initial attention. Better attention usually improves downstream metrics like watch time, clicks, and conversion opportunities.
No. People can stop and still leave fast. You also need good hold rate, click-through rate, and conversion quality to confirm real campaign value.
Weak first frames, slow motion, unclear messaging, poor audience fit, and generic hooks often reduce stopping power. The opening seconds carry most of the impact.
Test stronger hooks, faster edits, bold captions, visible product context, and sharper audience relevance. Compare winners against benchmarks and scale only the strongest variants.
Good performance varies by platform, creative format, and audience. Use your internal target plus market benchmark, then judge results against cost and revenue efficiency.
Attention metrics alone can mislead. ROAS and CPA connect creative performance to business outcomes, helping you avoid scaling ads that stop scrolls but lose money.
Yes. Run separate inputs for each creative version, compare thumb stop rate, hold rate, and ROAS, then prioritize the variant with stronger commercial performance.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.