See reach, demand, and trade boundaries. Model opportunity using weighted competition, spend, distance, and access. Plan smarter expansion with scenario testing and clearer decisions.
| Zone | Population | Households | Monthly Spend / Household | Weight | Competitors |
|---|---|---|---|---|---|
| Primary | 45,000 | 14,500 | $185 | 60 | 3 |
| Secondary | 82,000 | 26,200 | $140 | 30 | 6 |
| Tertiary | 120,000 | 38,200 | $95 | 10 | 8 |
These sample values match the calculator defaults, so you can test the output immediately without editing every field.
It estimates trade area demand, competitor-adjusted market potential, expected customer capture, projected revenue, customer count, revenue per square foot, and a simple opportunity score.
Primary, secondary, and tertiary zones let you model nearby, mid-distance, and outer customers separately. This improves realism because customer behavior usually weakens as distance increases.
Weights tell the calculator how much each zone should influence final demand. Higher weights give more importance to closer or stronger trade areas.
Each competitor reduces weighted spend by the penalty you enter. Larger penalties create a stricter market share assumption in crowded areas.
Online leakage represents demand that leaves the local market because buyers purchase digitally instead of visiting your physical location.
No. It is a directional score built from capture, access, brand strength, leakage, growth, and competition. Use it for comparison, not as a final forecast.
Yes. It works well for retail, franchise, food service, clinic, showroom, and service-area planning where demand and competitive reach matter.
CSV helps further analysis in spreadsheets. PDF is useful when you need a shareable summary for managers, clients, or location review meetings.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.