Enter Campaign Data
Add your media spend, delivery, and conversion details. The calculator returns effective CPM, funnel rates, acquisition costs, and profit signals.
Example Data Table
Use this sample table to understand how video CPM changes when spending, views, and conversions move together.
| Campaign | Spend | Impressions | Completed Views | Clicks | Conversions | Revenue | Effective CPM |
|---|---|---|---|---|---|---|---|
| Brand Awareness Burst | $4,200.00 | 210,000 | 90,000 | 2,900 | 75 | $8,900.00 | $20.00 |
| Product Demo Push | $6,100.00 | 250,000 | 125,000 | 4,400 | 165 | $14,500.00 | $24.40 |
| Remarketing Video Offer | $3,750.00 | 120,000 | 72,000 | 3,100 | 190 | $12,600.00 | $31.25 |
Formula Used
1) Effective CPM
Effective CPM = (Total Campaign Cost ÷ Impressions) × 1,000
2) Total Campaign Cost
Total Campaign Cost = Media Spend + Platform Fee + Creative Cost + Agency Fee + Other Cost + Tax Amount
3) Platform Fee
Platform Fee = Media Spend × Platform Fee %
4) Tax Amount
Tax Amount = Subtotal Before Tax × Tax %
5) Cost per Completed View
Cost per Completed View = Total Campaign Cost ÷ Completed Views
6) CTR and CVR
CTR = Clicks ÷ Impressions × 100
CVR = Conversions ÷ Clicks × 100
7) ROAS
ROAS = Revenue ÷ Total Campaign Cost
How to Use This Calculator
- Enter a campaign name and choose the reporting currency.
- Add media spend and any additional costs, including creative, agency, platform, and tax values.
- Enter impressions, completed views, clicks, conversions, and revenue from your campaign report.
- Add a benchmark CPM if you want to compare your campaign against a planning target or market average.
- Press Calculate Video CPM to show the result section above the form.
- Review effective CPM, view rate, CTR, CVR, CPA, ROAS, and profit together before changing budget decisions.
- Use the CSV button for spreadsheets and the PDF button for reporting decks or client summaries.
FAQs
1) What does video CPM mean?
Video CPM means the cost to generate one thousand impressions for a video campaign. It helps marketers compare delivery efficiency across different channels, creatives, and audience segments.
2) Why is effective CPM different from media-only CPM?
Media-only CPM uses ad spend alone. Effective CPM includes platform fees, creative production, agency costs, other charges, and taxes. It reflects the real cost of running the campaign.
3) Should I use impressions or completed views?
Use impressions for CPM because CPM is based on delivered impressions. Use completed views and cost per completed view when you care more about content consumption quality.
4) What is a good video CPM?
A good video CPM depends on market, placement, targeting depth, seasonality, and creative quality. Compare your result against your own benchmark, historical data, or platform planning ranges.
5) Why does this calculator ask for revenue?
Revenue helps you connect delivery efficiency with business outcome. A low CPM is not enough if the campaign fails to create profitable clicks, conversions, or downstream sales.
6) Can I use this for awareness campaigns?
Yes. Awareness teams can focus on impressions, CPM, completed views, and view rate. Performance teams can also use CTR, CVR, CPA, ROAS, and profit metrics together.
7) What happens if clicks or conversions are zero?
The calculator will still compute CPM and cost totals. Metrics such as CPC, CVR, and CPA become zero because there is no valid denominator for those calculations.
8) Why export results to CSV or PDF?
CSV is useful for spreadsheet analysis, dashboards, and team sharing. PDF is useful when you need a clean campaign summary for clients, managers, or reporting packs.