Model revenue momentum across subscriptions, churn, and upgrades. Adjust billing cycles, currencies, and growth assumptions. Turn raw sales figures into clear run rate insight.
Use the responsive calculator grid below. It shows three columns on large screens, two on smaller screens, and one on mobile.
The first trace shows the revenue bridge. The second trace shows a twelve-month monthly MRR projection using your forecast growth rate.
| Metric | Example Value | Explanation |
|---|---|---|
| Starting Recurring Revenue | $25,000.00 | Revenue at the start of the reporting period. |
| New Revenue | $4,000.00 | Brand-new recurring deals closed during the period. |
| Expansion Revenue | $2,500.00 | Upsells, cross-sells, or seat increases. |
| Contraction Revenue | $1,200.00 | Downgrades from existing customers. |
| Churned Revenue | $1,800.00 | Recurring revenue lost from full cancellations. |
| Reactivation Revenue | $600.00 | Revenue recovered from returning customers. |
| Ending MRR | $29,100.00 | Starting MRR plus gains minus losses. |
| Annual Run Rate | $349,200.00 | Ending MRR annualized by multiplying by twelve. |
One-time revenue is shown for context, but it is excluded from recurring revenue run rate calculations.
Recurring revenue run rate estimates future annual recurring revenue using current recurring revenue levels. It helps sales leaders annualize monthly performance and monitor expansion, churn, and growth momentum.
Run rate is easier to compare when every revenue component is converted to a monthly equivalent. That keeps MRR, retention, ARPA, and annualization consistent across different billing cadences.
No. One-time fees can be reported separately, but they should not inflate recurring revenue run rate. This calculator displays them for context while excluding them from MRR and annual run rate.
Ending MRR emphasizes your latest recurring revenue level. Average MRR smooths the period by using the midpoint between starting and ending MRR. Teams often compare both when forecasting.
Reactivation revenue is included in net new MRR because it restores recurring revenue from returning accounts. It helps reflect recovery performance without counting it as completely new business.
GRR measures how much starting recurring revenue remains after churn and contraction. NRR adds expansion revenue, showing whether the existing customer base is shrinking, stable, or growing.
Yes, but retention percentages become less meaningful because they require a starting revenue base. The calculator still computes net new MRR, ending MRR, projected revenue, and annual run rate.
Yes. You can enter recurring revenue components for any segment, including product lines, regions, customer tiers, or reps, as long as the revenue values are consistently categorized.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.