Sales Calculator Input
Example Data Table
| Period | Won | Lost | Open | No Decision | Qualified | Average Deal Value | Win Rate |
|---|---|---|---|---|---|---|---|
| Q1 | 18 | 27 | 14 | 5 | 72 | $12,500 | 40.00% |
| Q2 | 24 | 30 | 12 | 6 | 80 | $13,800 | 44.44% |
| Q3 | 31 | 29 | 11 | 4 | 87 | $15,200 | 51.67% |
Formula Used
Primary Win Rate % = (Deals Won ÷ (Deals Won + Deals Lost)) × 100
Adjusted Win Rate % = (Deals Won ÷ (Deals Won + Deals Lost + No Decision)) × 100
Pipeline Conversion % = (Deals Won ÷ Qualified Opportunities) × 100
Won Revenue = Deals Won × Average Deal Value
These formulas help compare pure close performance, broader outcome quality, and qualification efficiency from the same sales period.
How to Use This Calculator
- Enter a period label so the result block stays easy to identify.
- Fill in won, lost, open, and no decision counts from your sales records.
- Add qualified opportunities for conversion analysis and an average deal value for revenue estimates.
- Set your target win rate if you want to measure recovery needs.
- Press the calculate button to show the result above the form.
- Use the CSV button to export the current calculations.
- Use the PDF button to print or save the page as a PDF file.
FAQs
1. What is a win rate percentage?
Win rate percentage shows how many closed opportunities became successful deals. It usually compares won deals against won plus lost deals during one measured period.
2. Why exclude open opportunities from the main rate?
Open opportunities are still unresolved. Excluding them keeps the primary rate focused on final outcomes only, which makes period comparisons cleaner and more reliable.
3. What does adjusted win rate mean?
Adjusted win rate includes no decision outcomes. It helps show whether stalled or abandoned opportunities are reducing overall selling effectiveness beyond normal losses.
4. How can average deal value improve analysis?
Average deal value converts activity into estimated revenue impact. Two teams may share the same win rate, yet produce very different revenue outcomes.
5. Why track qualified opportunities too?
Qualified opportunities help measure conversion quality earlier in the funnel. This highlights whether weak qualification is lowering final close performance.
6. Is a higher win rate always better?
Usually yes, but context matters. A very high win rate may also suggest overly narrow targeting, underpriced offers, or insufficient pipeline ambition.
7. How often should teams review win rate?
Monthly and quarterly reviews are common. Frequent checks help teams spot changes in qualification, pricing, competition, and sales execution earlier.
8. Can this calculator support forecasting?
Yes. Win rate, pipeline conversion, and average deal value can improve revenue forecasting when paired with stage counts and cycle timing.