Estimate net commission, EPC, break-even traffic, and return on effort for any affiliate campaign. This calculator helps SEO publishers judge whether an offer deserves content, links, and testing time.
Calculated Results
Results appear here after submission. Export buttons use the latest calculation.
| Metric | Value |
|---|
Profit Sensitivity Chart
The graph shows estimated monthly profit as traffic changes. Current traffic and break-even traffic are highlighted.
Quick Interpretation
Affiliate Offer Inputs
Example Data Table
These sample rows show how different offers can behave under different traffic, payout, and cost structures.
| Offer | Visitors | Link CTR | Conversion | AOV | Commission | Refunds | Total Cost | Projected Profit |
|---|---|---|---|---|---|---|---|---|
| SEO Tool Review | 18,000 | 18.00% | 4.20% | $129.00 | 30.00% | 7.00% | $750.00 | $4,147.66 |
| Hosting Comparison | 12,000 | 21.00% | 6.40% | $96.00 | 35.00% | 5.00% | $580.00 | $4,568.06 |
| Course Roundup | 9,000 | 14.00% | 3.10% | $210.00 | 40.00% | 12.00% | $800.00 | $2,087.32 |
| VPN Landing Page | 15,000 | 17.00% | 5.70% | $88.00 | 45.00% | 6.00% | $630.00 | $4,780.51 |
Formula Used
Adjusted Visitors = Monthly Visitors × Traffic Confidence Factor
Affiliate Clicks = Adjusted Visitors × Link CTR
Gross Sales = Affiliate Clicks × Merchant Conversion Rate
Approved Sales = Gross Sales × (1 − Refund Rate)
Commission Per Sale = Percentage Commission or Fixed Payout + Bonus
Net Commission = Approved Sales × Commission Per Sale
Total Cost = Content Cost + SEO Tool Cost + Promotion Cost
Net Profit = Net Commission − Total Cost
EPC = Net Commission ÷ Affiliate Clicks
Revenue Per 1,000 Visitors = Net Commission ÷ Visitors × 1000
Break-Even Visitors = Total Cost ÷ Revenue Per Visitor
ROI = Net Profit ÷ Total Cost × 100
The viability score is a weighted heuristic using ROI, profit margin, EPC, approval rate, break-even reach, and traffic confidence.
How to Use This Calculator
- Enter your estimated monthly visitors for the page.
- Apply a realistic confidence factor to reduce optimism.
- Enter link CTR, merchant conversion rate, and refund rate.
- Choose percentage or fixed commission structure.
- Add order value, bonus payout, and monthly operating costs.
- Submit the form to see revenue, profit, EPC, and break-even traffic.
- Review the sensitivity chart before creating or scaling content.
- Export your scenario as CSV or PDF for comparison later.
Frequently Asked Questions
What makes an affiliate offer viable?
A viable offer leaves enough net commission after refunds and monthly costs. Strong offers also reach break-even traffic realistically and keep EPC high enough to justify your content effort.
Can a high commission hide a weak offer?
Yes. High commission can still fail when conversion rate, approval rate, or traffic intent are weak. Judge payout beside expected clicks, approved sales, and total monthly costs.
Why should refunds be included?
Refunds and cancelled orders reduce real earnings. Ignoring them can make thin offers look profitable, especially for software, courses, and products with heavier churn.
How does SEO traffic affect viability?
Organic traffic changes both scale and payback speed. More targeted visitors improve click-through rate and conversions, while weak intent traffic increases break-even volume.
What ROI is acceptable for affiliates?
There is no universal target. Many publishers want profit first, then look for ROI above 20% to 50% before scaling content production or outreach.
When should I use fixed commission assumptions?
Use fixed payouts when merchants pay a set bounty per approved lead or sale. Use percentage commissions when order values vary widely.
Can this calculator compare several offers?
Yes. Run each offer with the same traffic and cost assumptions. Compare EPC, break-even visitors, net profit, and viability score before publishing.
Does this replace merchant EPC data?
No. Merchant EPC benchmarks help, but your audience intent, rankings, content angle, and costs can create very different outcomes. Use this as a decision aid.