Enter Anchor Profile Details
Use this responsive form to measure balance, diversity, and potential over-optimization risk.
Example Data Table
This sample shows how a mixed backlink profile can be reviewed before scaling outreach or disavow decisions.
| Anchor Type | Sample Count | Sample Ratio | Review Note |
|---|---|---|---|
| Exact Match | 18 | 11.25% | Near caution range. Watch future link placement. |
| Partial Match | 26 | 16.25% | Useful for relevance when mixed carefully. |
| Branded | 42 | 26.25% | Healthy support for natural brand-led balance. |
| Naked URL | 21 | 13.13% | Helps diversify the profile naturally. |
| Generic | 16 | 10.00% | Useful for reducing repeated commercial intent. |
| Topical | 24 | 15.00% | Supports relevance without exact phrase repetition. |
| Image Alt | 7 | 4.38% | Adds variety but should remain realistic. |
| Other | 6 | 3.75% | Catches uncategorized anchors during audits. |
Formula Used
Category Ratio
Category Ratio = (Category Anchor Count ÷ Total Anchors) × 100
Money Anchor Ratio
Money Ratio = ((Exact Match + Partial Match) ÷ Total Anchors) × 100
Diversity Score
Diversity Score = (Unique Anchor Phrases ÷ Total Anchors) × 100
Top Anchor Concentration
Top Anchor Ratio = (Most Repeated Anchor Count ÷ Total Anchors) × 100
Anchors per Domain
Average Anchors per Domain = Total Anchors ÷ Referring Domains
Profile Health Score
Health Score = 100 − weighted penalties for risky exact-match, concentration, and low-diversity patterns.
The health score is a practical audit heuristic, not a search engine rule.
How to Use This Calculator
- Enter the target keyword and your brand name.
- Fill in anchor counts for each category from your backlink audit.
- Add the number of unique anchor phrases discovered.
- Enter the most repeated anchor text and its count.
- Provide total referring domains used in the analysis.
- Press Calculate Ratios to display results above the form.
- Review risk level, diversity score, and recommendations.
- Export the output using the CSV or PDF buttons.
Frequently Asked Questions
1. What does this checker measure?
It measures how your anchors are distributed across exact match, partial match, branded, naked URL, generic, topical, image, and other categories. It also reviews diversity and concentration signals.
2. Why is anchor ratio important?
Anchor ratio helps you spot over-optimization before rankings are affected. A balanced profile usually looks more natural and reduces dependence on repeated commercial phrases.
3. What is a money anchor?
Money anchors are exact and partial match phrases closely tied to the target keyword. They can help relevance, but excessive use may make a profile look manipulated.
4. What is a healthy branded ratio?
There is no universal rule, but stronger branded presence often improves balance. This calculator flags weak branded share when it falls below a practical audit threshold.
5. Why track the top anchor separately?
A single anchor repeated too often can signal concentration risk. Tracking the top anchor helps you see whether one phrase dominates the backlink profile.
6. What does diversity score mean?
Diversity score estimates how varied your anchor phrases are. Higher values suggest broader language use, while low values may indicate repetitive outreach patterns.
7. Can this replace a full backlink audit?
No. It is a screening tool for pattern analysis. You should still review link quality, relevance, placement, domain trust, and velocity before final decisions.
8. When should I use this calculator?
Use it during outreach planning, backlink cleanup, competitor comparison, or routine SEO monitoring. It is especially useful before building more links to a sensitive page.