Track incremental gains from social traffic and conversions. Include margins, refunds, discounts, and media costs. See the real gain behind every campaign decision today.
Use baseline and campaign values to isolate true profit lift.
This example shows how stronger campaign engagement can still fail if costs grow faster than attributed contribution.
| Scenario | Impressions | CTR | Conversion | AOV | Margin | Attributed Profit |
|---|---|---|---|---|---|---|
| Baseline Period | 180,000 | 1.8% | 3.1% | 52.00 | 58% | Reference only |
| Campaign A | 240,000 | 2.6% | 4.0% | 56.00 | 61% | Calculated from live inputs |
| Campaign B | 240,000 | 2.3% | 3.4% | 54.00 | 57% | Lower due to weaker conversion and margin |
Visits = Impressions × CTR
Orders = Visits × Conversion Rate
Gross Revenue = Orders × Average Order Value × (1 + Repeat Purchase Rate)
Net Revenue = Gross Revenue × (1 − Refund Rate)
Gross Profit = Net Revenue × Gross Margin
Contribution = Gross Profit − (Orders × Variable Cost per Order)
Incremental Contribution = Campaign Contribution − Baseline Contribution
Attributed Contribution = Incremental Contribution × Attribution Share
Incremental Profit = Attributed Contribution − (Ad Spend + Content Cost + Tool Cost + Discount Cost + Extra Overhead)
This method isolates profit lift after direct channel costs, refunds, operational friction, and shared-credit attribution are considered.
It measures the extra profit created by the campaign after subtracting baseline contribution and campaign-related costs. It is stronger than revenue lift because it accounts for margins, refunds, attribution, and operating expenses.
A baseline controls for normal performance. Without it, you may mistake regular demand, seasonality, or brand momentum for campaign-driven lift.
Many conversions involve multiple channels. Attribution share lets you credit only the portion of incremental lift that social media likely influenced.
Yes. Any creator payment, production spend, editing cost, or content licensing tied to the campaign belongs in content cost.
A negative value means the campaign period produced fewer modeled orders than the baseline. That often signals weaker targeting, creative mismatch, or inflated cost structure.
Gross margin covers product economics, while variable cost per order captures operational costs like processing, packing, and support. Together they produce a better contribution estimate.
It estimates how much additional net revenue is needed to recover total campaign costs, based on the campaign contribution margin.
Yes. Set ad spend to zero, keep content and tool costs if relevant, and use attribution share to reflect how much organic social influenced the outcome.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.