Campaign Inputs
Enter influencer performance data
Use the responsive form below to compare traffic quality, attributed sales, cost efficiency, and commercial return from influencer activity.
Formula Used
How the calculator works
Core formulas
Adjusted Clicks = Link Clicks × (1 − Invalid Click Rate ÷ 100)
Net Conversions = Total Conversions − Refunds
Attributed Conversions = Net Conversions × (Attribution Weight ÷ 100)
Primary Conversion Rate = Attributed Conversions ÷ Selected Base × 100
ROAS = Revenue ÷ Campaign Cost
CPA = Campaign Cost ÷ Attributed Conversions
Interpretation notes
The calculator adjusts clicks for traffic quality, removes refunded sales, and scales conversions by attribution weight.
This creates a more realistic conversion rate than a simple conversions-to-clicks ratio.
Use visits when your landing page data is reliable. Use clicks when traffic quality adjustments matter most.
How to Use
Recommended workflow
- Enter campaign traffic, engagement, lead, conversion, cost, and revenue values.
- Select the main denominator for the primary conversion rate.
- Adjust invalid click rate to discount suspicious or low-quality traffic.
- Set attribution weight when multiple channels share sales credit.
- Submit the form and review conversion, CPA, ROAS, and profit outputs.
- Download CSV or PDF files for reporting and campaign comparison.
Example Data Table
Sample influencer campaign inputs
| Influencer | Impressions | Clicks | Visits | Conversions | Refunds | Revenue | Cost |
|---|---|---|---|---|---|---|---|
| Creator Alpha | 250,000 | 8,200 | 6,700 | 315 | 18 | $18,900 | $5,400 |
| Creator Beta | 180,000 | 5,900 | 4,650 | 204 | 11 | $12,240 | $3,950 |
| Creator Gamma | 320,000 | 9,850 | 7,100 | 356 | 22 | $22,360 | $6,100 |
FAQs
Common questions
1. What is influencer conversion rate?
It measures how many desired actions happen after influencer traffic arrives. Actions may include leads, sales, signups, bookings, or app installs.
2. Why use visits instead of clicks?
Visits often reflect real page loads, while clicks may include accidental taps, bots, or link shortener noise. Visit-based rates can be more reliable.
3. What does attribution weight do?
It scales credited conversions when influencers share credit with paid ads, email, organic search, or affiliate channels. This prevents double counting.
4. Why subtract refunds or cancellations?
Refunded orders reduce true business value. Removing them gives a cleaner view of retained conversions and more realistic acquisition economics.
5. How is ROAS different from conversion rate?
Conversion rate shows efficiency in turning traffic into actions. ROAS shows financial return by comparing revenue directly with campaign cost.
6. Should I compare creators only by conversion rate?
No. Compare conversion rate with ROAS, CPA, refund rate, average order value, and audience quality for a more balanced performance review.
7. What is a good influencer conversion rate?
A good rate depends on niche, offer price, audience intent, landing page quality, and attribution model. Benchmark against your own past campaigns first.
8. Can this calculator support lead generation campaigns?
Yes. Enter leads separately, choose leads as the base metric, and use conversions for qualified outcomes such as appointments or closed deals.