Net Sentiment Calculator

Calculate net sentiment

Brand or Campaign

Analysis Period

Benchmark Sentiment (%)

Positive Mentions

Negative Mentions

Neutral Mentions

Positive Weight

Negative Weight

Neutral Weight

Tip: Use neutral weight above zero when neutral mentions still influence brand perception, such as analyst coverage, news summaries, or mixed discussions.

Example data table

Period	Positive	Negative	Neutral	Net Sentiment
Week 1	280	110	160	30.91%
Week 2	315	120	145	33.62%
Week 3	340	100	170	39.34%
Week 4	355	95	190	40.63%

Formula used

Total Mentions = Positive + Negative + Neutral

Net Sentiment (%) = ((Positive − Negative) ÷ Total Mentions) × 100

Weighted Net Sentiment (%) = (((Positive × Positive Weight) − (Negative × Negative Weight)) ÷ Weighted Total) × 100

Weighted Total = (Positive × Positive Weight) + (Negative × Negative Weight) + (Neutral × Neutral Weight)

Positivity Rate (%) = (Positive ÷ Total Mentions) × 100

Negativity Rate (%) = (Negative ÷ Total Mentions) × 100

Polarized Share (%) = ((Positive + Negative) ÷ Total Mentions) × 100

Benchmark Gap = Net Sentiment − Benchmark Sentiment

How to use this calculator

Enter a campaign or brand label for a clearer report.
Add the analysis period, such as a week, month, or launch window.
Input positive, negative, and neutral mention counts from your listening tool.
Set custom weights when some mention types deserve stronger influence.
Add a benchmark to compare current performance against history or competitors.
Click the calculate button to show results above the form.
Review the rates, weighted score, ratio, and benchmark gap together.
Use the CSV and PDF buttons to save the report output.

Frequently asked questions

1. What does net sentiment measure?

Net sentiment measures the balance between positive and negative mentions within all analyzed conversations. It shows whether brand perception skews favorable, mixed, or unfavorable.

2. Why are neutral mentions included?

Neutral mentions matter because they affect the denominator and overall context. A brand can receive many neutral conversations, which may dilute strong positive or negative swings.

3. When should I use weighted sentiment?

Use weighted sentiment when some mentions deserve extra influence, such as verified creators, major publishers, or high-impact service complaints that affect brand perception more strongly.

4. What is a good net sentiment score?

A good score depends on your industry and baseline. Many teams treat anything above 10% as positive, while scores above 30% often indicate strong brand health.

5. Why can weighted net sentiment differ greatly?

Weighted scores change when you increase positive, negative, or neutral influence. A few highly weighted negative mentions can materially lower the weighted result.

6. Can I compare campaigns with this tool?

Yes. Run each campaign separately using the same mention definitions and weighting rules. Consistent classification lets you compare scores across time periods or channels.

7. What does polarized conversation share tell me?

It shows how much discussion is clearly opinionated rather than neutral. Higher polarized share suggests stronger emotional response and often deserves closer monitoring.

8. Does this replace manual sentiment review?

No. The calculator summarizes structured sentiment counts. You should still review sample posts, themes, and context to understand why the score moved.