Enter campaign data
Example data table
| Campaign | Impressions | Views | Clicks | Leads | Conversions | Spend | Revenue | View to Sale Rate |
|---|---|---|---|---|---|---|---|---|
| Spring Product Video | 50,000 | 12,500 | 1,150 | 240 | 96 | $2,400 | $7,680 | 0.77% |
| Retargeting Reel | 18,000 | 8,200 | 980 | 210 | 88 | $1,550 | $6,160 | 1.07% |
| Awareness Story Ad | 72,000 | 14,300 | 860 | 144 | 58 | $2,980 | $4,640 | 0.41% |
Formula used
- Primary Conversion Rate = (Conversions ÷ Selected Base) × 100
- View Rate = (Views ÷ Impressions) × 100
- Completion Rate = (Completed Views ÷ Views) × 100
- CTR from Impressions = (Clicks ÷ Impressions) × 100
- Lead Rate from Clicks = (Leads ÷ Clicks) × 100
- Sales Rate from Clicks = (Conversions ÷ Clicks) × 100
- Cost per Acquisition = Ad Spend ÷ Conversions
- ROAS = Revenue ÷ Ad Spend
- Net Return = Revenue − Ad Spend
- Target Conversions Needed = (Target Rate ÷ 100) × Selected Base
How to use this calculator
- Enter campaign identifiers, currency symbol, and your preferred conversion base.
- Fill in impressions, views, completed views, unique viewers, clicks, leads, and conversions.
- Add revenue and ad spend. You can also supply average order value.
- Set a target conversion rate to compare current performance against goals.
- Press the calculate button to display results above the form.
- Review rate, cost, and revenue metrics, then export them as CSV or PDF.
Frequently asked questions
1. What is a video conversion rate?
It measures how many people completed a desired action after seeing or engaging with your video. The action may be a click, lead, signup, or sale.
2. Which base should I choose?
Choose the base that matches your reporting goal. Use views for viewer quality, clicks for landing page effectiveness, or impressions for overall funnel efficiency.
3. Why does the calculator show several conversion rates?
Social campaigns have multiple funnel steps. Seeing click, lead, and purchase rates together helps you find where performance drops and where optimization matters most.
4. What if I do not know revenue yet?
Enter average order value and conversions. The tool can estimate revenue from those values, which helps you review return metrics before final revenue data arrives.
5. Is a higher completion rate always better?
Not always. A strong completion rate is helpful, but profitable campaigns also need efficient clicks, conversions, and revenue. Completion alone does not guarantee business impact.
6. What does ROAS mean here?
ROAS means return on ad spend. A value of 3.00x means every currency unit spent generated three units of revenue.
7. Why are warnings shown?
Warnings highlight unusual input relationships, such as completed views exceeding total views. They do not block calculation, but they encourage you to verify data quality.
8. Can I export results for reporting?
Yes. After calculation, use the CSV or PDF buttons to download a clean results summary for dashboards, client updates, or campaign reviews.