Video Engagement Rate Calculator

Turn watch metrics into clear engagement insights fast. Choose views, reach, or impressions as baseline. Download CSV or PDF, then share results with teams.

Calculator

Enter your video metrics, choose a baseline, then submit to calculate engagement and retention indicators.

Used in the exported report.
Helps you compare runs.
Needed for retention vs length.
Baseline for engagement rate
Select which exposure metric you want to normalize by.
Link clicks, profile taps, or CTA clicks.
Follows attributed to the video.
Used for average view duration.
Optional early-retention indicator.
How many viewers reached 100% (if tracked).
Optional weighted engagement model
Assign higher value to actions that better match your goals.
Weighted engagements = Σ(action count × weight). Weighted engagement rate uses your selected baseline.
Results will appear above this form after submission.

Example data table

These examples show how engagement rate changes based on baseline and interaction mix.

Platform Views Reach Likes Comments Shares Saves Clicks Follows Engagements ER% (Views)
TikTok25,00018,0001,4001209021060351,9157.66%
Instagram Reels18,00014,000980756016040221,3377.43%
YouTube Shorts42,000—2,100140160—110502,5606.10%
Tip: For paid distribution, impressions-based ER is often more comparable across campaigns.

Formula used

Total engagements = Likes + Comments + Shares + Saves + Clicks + Follows

Engagement rate (%) = (Total engagements ÷ Baseline) × 100

Weighted engagements = Σ(Action count × Weight)

Weighted engagement rate (%) = (Weighted engagements ÷ Baseline) × 100

Average view duration (seconds) = Total watch time ÷ Views

Retention vs length (%) = (Average view duration ÷ Video length) × 100

Choose views, reach, or impressions as the baseline depending on what your platform reports reliably.

How to use this calculator

  1. Enter your video exposure metrics: views, reach, and impressions.
  2. Pick a baseline to normalize engagement across posts or campaigns.
  3. Add interactions: likes, comments, shares, saves, clicks, and follows.
  4. Optionally add watch metrics for retention and completion insights.
  5. Enable weighted mode if your strategy values specific actions more.
  6. Press Submit. Export CSV or PDF to share your report.

Related Calculators

Post Engagement RateAverage Engagement RateComments Per PostShares Per PostTotal Engagement CalculatorEngagement Per ImpressionEngagement Per ReachEngagement Growth RateDaily Engagement RateWeekly Engagement Rate

Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.