Turn leads into clients with win metrics. Log calls, emails, meetings, and proposals in place. See your win rate and next steps instantly here.
| Date/Time | Period | Channel | Leads | Proposals | Wins | Win % | CPA | ROI % | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| No saved results yet. Run a calculation above. | |||||||||
| Period | Channel | Leads | Calls | Meetings | Proposals | Wins | Avg Deal ($) |
|---|---|---|---|---|---|---|---|
| Last 30 days | 60 | 18 | 10 | 6 | 2 | 1200 | |
| Last 30 days | Referrals | 12 | 7 | 5 | 4 | 2 | 1600 |
| Q1 | Email Outreach | 140 | 28 | 15 | 9 | 3 | 900 |
Track leads, calls, meetings, proposals, and wins in a single period label. A outreach funnel shows 60 leads producing 18 calls, 10 meetings, 6 proposals, and 2 wins. That yields 33.33% proposal-to-win performance and 3.33% lead-to-win efficiency. Logging these stages helps you identify where career growth depends on messaging, qualification, or closing skill.
Use two win rates: proposals→wins and leads→wins. Proposals→wins reflects closing quality, pricing fit, and proposal clarity. Leads→wins reflects targeting and top-of-funnel relevance. Also watch stage conversions: leads→calls, calls→meetings, meetings→proposals. If leads→calls is under 20%, refine your outreach list and opening line. If meetings→proposals is low, tighten qualification and next-step agreements.
Add acquisition cost per lead and your hourly value to estimate total cost. For example, 60 leads at $2.50 equals $150 lead cost. If you spend 12 hours at $15, time cost is $180. Total cost becomes $330. With 2 wins at $1,200 average deal value, revenue is $2,400. CPA becomes $165 and ROI is 627.27%. Keep assumptions consistent across periods to avoid misleading comparisons.
Compare channels by running separate entries: LinkedIn, referrals, email outreach, and events. Referrals might show fewer leads but higher close rates, like 12 leads yielding 2 wins (16.67% leads→wins). Paid channels may scale volume but increase CPA. Use the saved results table to rank channels by proposal win rate, CPA, and ROI. The best channel is the one you can repeat without exhausting your time.
Convert a desired income goal into activity targets. If you want 4 wins next month and your proposals→wins rate is 33%, you need about 12 proposals. If meetings→proposals is 60%, plan for 20 meetings. If calls→meetings is 55%, you need 36 calls. If leads→calls is 30%, you need 120 leads. Update targets after each cycle as your win rate improves. Review; keep follow-up cadence consistent.
Use proposals→wins to improve closing and pricing fit. Use leads→wins to improve targeting and outreach quality. Track both to see whether the bottleneck is qualification or proposal effectiveness.
If a denominator is zero, the calculator returns 0% for that rate. Focus on improving earlier stages first, then revisit win rate once you have proposal volume.
Add your channel costs for the period (ads, tools, list fees) and divide by leads contacted. Keep the method consistent each period so comparisons remain fair.
Not necessarily. It can be your opportunity cost, target billable rate, or a conservative value for your time. Use the same approach across months to track trends.
Translate income goals into activity targets using your historical conversion rates. Then prioritize the channel with the best mix of win rate, CPA, and sustainable time demand.
Yes. Run the calculator once per channel and keep the same period label. The saved results table helps you compare win rate, CPA, ROI, and revenue side by side.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.