Assign fair revenue credit across every pipeline touch. Compare weighted impact, costs, and profitability fast. Make pipeline budgeting sharper with balanced multi touch evidence.
Use raw weights for position importance. Touch count scales repeated influence. Engagement multiplier adjusts quality. Cost helps compare attributed value against channel spend.
| Channel | Raw Weight | Touch Count | Engagement Multiplier | Cost |
|---|---|---|---|---|
| Paid Search | 30 | 4 | 1.20 | 4500 |
| Email Nurture | 15 | 6 | 1.10 | 1200 |
| Webinar | 20 | 2 | 1.35 | 2500 |
| Organic Search | 10 | 3 | 1.05 | 800 |
| Partner Referral | 15 | 1 | 1.40 | 1500 |
| Sales Call | 10 | 2 | 1.50 | 2200 |
This model works well when your CRM and pipeline data include multiple touches with different influence levels, repeated interactions, and channel-specific costs.
It splits expected revenue across multiple pipeline touches using influence weights instead of giving all credit to a single touchpoint.
Touch count increases influence for channels that repeatedly engaged the buyer. It helps distinguish one strong visit from several meaningful interactions.
It lets you score quality. High-intent actions like demos or sales meetings can receive stronger credit than lighter interactions like a single email open.
Expected revenue reflects pipeline uncertainty. Applying close probability makes attribution more realistic for forecasting and budget decisions before a deal closes.
No. The calculator normalizes effective weights automatically. You can use any positive values, and the model converts them into percentage shares.
ROI compares attributed margin against channel cost. It shows whether a channel’s credited contribution exceeds the spending required to generate it.
Use presets when you need a quick baseline. They help simulate common attribution approaches before refining weights with your own CRM evidence.
Yes. Replace channel names with stages, campaigns, teams, or touchpoints. The calculator is flexible as long as each row represents measurable influence.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.