Campaign Inputs
Example Data Table
This sample shows a short calendar plan for a store promotion cycle.
| Week | Campaign | Audience | Delivered | Open Rate | Click Rate | Revenue |
|---|---|---|---|---|---|---|
| 1 | Spring Launch | 50,000 | 48,500 | 28% | 4.5% | $2,633.40 |
| 2 | Best Sellers | 50,430 | 48,917 | 28% | 4.5% | $2,656.02 |
| 3 | Bundle Push | 50,864 | 49,338 | 28% | 4.5% | $2,678.88 |
| 4 | Final Reminder | 51,301 | 49,762 | 28% | 4.5% | $2,701.99 |
Formula Used
Net List Factor = 1 + ((Weekly List Growth − Unsubscribe Rate − Spam Rate) ÷ 100)
Weekly Audience = Starting Audience × (Net List Factor ^ Week Number)
Delivered = Scheduled Audience × (Deliverability Rate ÷ 100)
Opens = Delivered × Open Rate
Clicks = Opens × Click Rate
Orders = Clicks × Conversion Rate × (1 + Promo Uplift)
Revenue = Orders × Average Order Value × Seasonal Multiplier
Campaign Cost = Creative Cost + (Delivered ÷ 1000 × Platform Cost)
ROI = ((Revenue − Total Budget) ÷ Total Budget) × 100
These formulas provide planning estimates, not guaranteed outcomes. Actual results depend on segmentation quality, offer strength, deliverability health, and real buying behavior.
How to Use This Calculator
- Enter the campaign name, objective, and campaign type.
- Choose the planning start date, preferred send day, and send time.
- Set planning weeks, campaigns per week, quiet gap, and approval lead time.
- Enter audience size and performance metrics for delivery, opens, clicks, and conversion.
- Add order value, uplift, seasonal effect, unsubscribe rate, and spam rate.
- Include creative cost, platform cost, production hours, and test variants.
- Press Calculate Calendar to see projected sends, workload, budget, and revenue.
- Use the CSV or PDF buttons to export the calculated schedule.
FAQs
1) What does this calculator estimate?
It estimates send dates, approval deadlines, delivered emails, orders, revenue, workload, budget, ROI, and overall calendar readiness for an ecommerce email plan.
2) Why use quiet gap days?
Quiet gap days help reduce audience fatigue. They also reveal whether your approval process is fast enough to support the planned email cadence.
3) Does promo uplift change conversion or revenue?
In this model, promo uplift boosts effective conversion. Revenue then rises through higher orders, while order value remains controlled by your AOV and seasonal multiplier.
4) What is calendar utilization?
Calendar utilization compares your planned campaign count with the spacing available across the selected planning horizon. Higher values signal a denser, riskier schedule.
5) Can this replace a full marketing calendar tool?
No. It is a planning calculator. It supports decision-making, but creative briefs, channel coordination, inventory logic, and segmentation rules still need separate management.
6) How should I set seasonal multiplier?
Use 1.00 for normal periods. Set higher values for strong demand seasons and lower values if the forecast period is weaker than usual.
7) Why are A/B test variants included?
More variants usually improve learning, but they also increase preparation time. The calculator adds workload pressure when you raise the number of variants.
8) Is the revenue forecast exact?
No. It is a directional estimate based on the rates you enter. Treat it as a planning benchmark, then compare it against live campaign performance.