Track discounts, returns, fees, and final margins. Compare scenarios using taxes, shipping, and ad spend. Improve pricing decisions with reliable ecommerce revenue visibility today.
Sample ecommerce scenario for testing this calculator.
| Field | Sample Value | Notes |
|---|---|---|
| Units Sold | 120 | Monthly sold units before returns |
| Orders Count | 95 | Orders placed during the same period |
| List Price Per Unit | $45.00 | Average catalog selling price |
| Discount Type / Value | Percent / 12% | Primary promotion campaign |
| Coupon Total | $150.00 | Extra cart-level coupons |
| Return Rate | 4% | Expected return portion |
| Platform Commission | 12% | Marketplace fee |
| Gateway Fees | 2.9% + $0.30/order | Processor charges |
| COGS Per Fulfilled Unit | $16.00 | Inventory cost on kept units |
| Packaging Per Unit | $1.20 | Boxes and materials |
1) Gross Product Revenue
Units Sold × List Price
2) Total Discount Amount
Percentage mode: Gross Product Revenue × Discount %
Fixed mode: Units Sold × Fixed Discount
Then add Additional Coupon Total. Discount is capped at gross revenue.
3) Discounted Product Revenue
Gross Product Revenue − Total Discount Amount
4) Refunds Paid
Returns Gross Value = Discounted Product Revenue × Return Rate
Restocking Recovered = Returns Gross Value × Restocking Recovery
Refunds Paid = Returns Gross Value − Restocking Recovered
5) Net Product Revenue
Discounted Product Revenue − Refunds Paid
6) Estimated Profit
Cash Collected − Total Costs, where total costs may include gateway fees, platform fees, shipping cost, COGS, packaging, ads, other costs, and tax remittance.
Start with list price discipline before promotions. A product listed at $45 with a 12% discount drops to $39.60, but effective revenue falls further after coupons. If a campaign grants $150 in cart coupons across 95 orders, the blended discount rate can rise above the headline rate. This calculator separates line discounts and coupon totals, helping teams see the actual discount burden and protect margin during promotions.
Returns can quietly erase campaign gains. If discounted product revenue reaches $4,602 and the return rate is 4%, the gross return value is $184.08. With a 10% restocking recovery, only $18.41 is retained, while $165.67 becomes refund outflow. The calculator models this flow clearly, so ecommerce teams can compare categories with different return behaviors and estimate net product revenue using realistic assumptions instead of optimistic sales numbers.
Revenue visibility improves when transaction costs are calculated in the workflow. Payment gateways often charge a percentage plus a fixed order fee, such as 2.9% and $0.30. Marketplaces may also apply a 12% commission. Taxes collected may increase processor fees if charged on tax-inclusive totals. This calculator lets users include or exclude tax in gateway calculations and optionally treat remitted tax as a cost for cash planning.
Discount strategy should be tested alongside fulfillment economics. The calculator estimates cost of goods on fulfilled units, not returned units, which creates a practical profitability view. Packaging cost is applied across all shipped units, while shipping margin is tracked as shipping collected minus shipping cost. Adding ad spend and other operating costs allows analysts to compare promotional campaigns and identify thresholds where extra discounting no longer produces profitable growth.
Professional pricing teams rarely use one scenario. They compare conservative, expected, and aggressive assumptions for returns, ad spend, and coupon usage. This calculator supports that approach by showing discounted revenue, net revenue, cash collected, total costs, estimated profit, and margin in one result set. Exporting CSV or PDF summaries helps teams document decisions, review campaign outcomes, and build pricing rules for future promotions.
It is the remaining sales value after subtracting discounts, coupons, and refunds, then comparing against fees and operating costs to estimate profitability for a sales period.
Returns reduce realized revenue, not just reported sales. Including return rate and restocking recovery helps you estimate net product revenue and avoid overstating campaign performance.
Tax collected usually passes through to authorities, so it is not true revenue. This calculator tracks tax separately and can treat remitted tax as a cost for cash planning.
Shipping charges billed to customers may not cover actual courier expense. Tracking both values reveals shipping margin and prevents hidden losses during discount-heavy campaigns.
Update inputs after each campaign, weekly, or monthly. Use actual platform fees, return rates, and ad spend to improve accuracy and compare trends across channels.
It shows estimated profit divided by pre-tax sellable revenue. Use it to compare discount scenarios and identify the minimum margin your business can accept.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.