Calculator
Enter per-unit pricing, fees, and totals. Then calculate to see profit, margins, and breakeven pricing.
Example Data Table
These sample rows show typical wholesale batches and outcomes.
| Product | Units | Unit Cost | Price/Unit | Discount % | Fees % | Net Profit |
|---|---|---|---|---|---|---|
| Canvas Tote | 200 | 1.60 | 3.50 | 5 | 8.0 | 210.40 |
| Stainless Bottle | 90 | 5.25 | 9.90 | 0 | 6.5 | 248.18 |
| Notebook Pack | 150 | 0.95 | 2.10 | 10 | 7.5 | 96.72 |
Formula Used
Revenue
- Gross Revenue = Units × Price/Unit × (1 − Discount%)
- Expected Returns Loss = Gross Revenue × Return Rate%
- Effective Revenue = Gross Revenue − Expected Returns Loss
Costs
- COGS = Units × Unit Cost
- Payment Fees = Gross Revenue × Payment Fee%
- Marketplace Fees = Gross Revenue × Marketplace Fee%
- Taxes = Gross Revenue × Tax%
- Total Costs = COGS + Fees + Taxes + Shipping + Handling + Overhead + Other Costs
Profitability
- Net Profit = Effective Revenue − Total Costs
- Net Margin = Net Profit ÷ Effective Revenue
- Breakeven Price/Unit solves Net Profit = 0 using your fee/return settings.
How to Use This Calculator
- Enter units, unit cost, and your planned wholesale price.
- Add discount and expected return rate, if applicable.
- Fill fee percentages based on your payment and platform terms.
- Add total shipping, handling, overhead, and other costs.
- Click Calculate Profit to view results above the form.
- Use Download CSV or Download PDF for sharing.
- Adjust price or costs until margins meet your targets.
FAQs
1) What is the difference between gross and net profit here?
Gross profit subtracts only product cost from gross revenue. Net profit subtracts expected returns, platform fees, taxes, shipping, handling, overhead, and other costs.
2) Why do fees and taxes apply to gross revenue?
Many processors and marketplaces calculate fees on the charged amount. Using gross revenue is conservative. If your provider calculates fees on net payout, reduce the fee percentages.
3) How is return rate handled in the calculation?
Return rate reduces revenue through an expected returns loss. This estimates refund exposure. If returns also create extra costs, add those to “Other Costs Total.”
4) What does breakeven price per unit mean?
It is the minimum wholesale price that makes net profit equal zero, given your discounts, fees, taxes, returns, and fixed costs.
5) Can I use this for multiple products in one order?
This version models one product batch at a time. For mixed orders, run each product separately or combine by using weighted averages for unit cost and selling price.
6) What if I have per-unit shipping instead of total shipping?
Multiply your per-unit shipping by units and enter it as Shipping Total. You can do the same for packing or handling costs.
7) How do I hit a desired margin?
Enter a Target Net Margin %. The tool estimates a suggested price per unit based on your fees, returns, and fixed costs. Adjust inputs to reflect your real terms.
8) Why is my net margin negative even with a healthy markup?
Fixed costs, fees, taxes, and returns can erase profit. Check Shipping Total, Overhead Total, and fee percentages. Then compare breakeven price to your current price.