Calculator
Formula: Conversion Rate = (Conversions ÷ Visitors) × 100
How to Use
- Enter the total number of visitors for the period of interest.
- Enter the number of successful conversions (purchases, signups, leads, etc.).
- Select Calculate to compute the conversion rate instantly.
- Review the rate and compare with benchmarks or previous periods.
- Use the example table and chart to understand trends and export results for reporting.
Formula Used
The conversion rate measures the proportion of visitors who complete a desired action. It is calculated as:
Conversion Rate (%) = (Conversions / Visitors) × 100
Ensure that both values represent the same period and the same definition of a conversion for accurate comparisons.
Example Data
| Period | Visitors | Conversions | Conversion Rate (%) |
|---|---|---|---|
| Jan | 12,000 | 420 | 3.50 |
| Feb | 15,000 | 600 | 4.00 |
| Mar | 11,000 | 440 | 4.00 |
| Apr | 18,000 | 720 | 4.00 |
| May | 16,000 | 560 | 3.50 |
| Jun | 21,000 | 840 | 4.00 |
Trend Chart
Frequently Asked Questions
A conversion is any desired completed action such as a purchase, signup, form submission, demo request, or app install. Use a consistent definition across periods.
Check tracking accuracy, traffic quality, seasonality, offer changes, and page performance. Verify that visitor and conversion numbers cover the same period and source.
Yes. Segment visitors and conversions by channel or campaign. Create separate rows for each segment and compare conversion rates over the same time window.
Use the denominator that matches your analytics practice. Unique visitors reduce double counting but may differ from session-based tracking. Be consistent for trend analysis.
Align messaging and intent, simplify forms, speed up pages, strengthen value propositions, test offers, enhance trust signals, and personalize experiences. Track changes with A/B tests.