Example Data Table
| Product | Unit Cost | Quantity | Shipping | Markup | Estimated Unit Price |
|---|---|---|---|---|---|
| Kitchen Set | $12.00 | 100 | $80.00 | 35% | $18.87 |
| Storage Box | $4.50 | 250 | $120.00 | 40% | $7.67 |
| Retail Pack | $8.25 | 150 | $95.00 | 30% | $12.13 |
Formula Used
Discounted Unit Cost = Supplier Unit Cost × (1 − Supplier Discount ÷ 100)
Freight Per Unit = Freight Total ÷ Order Quantity
Landed Unit Cost = Discounted Unit Cost + Freight Per Unit + Overhead Per Unit + Packaging Per Unit
Markup Price = Landed Unit Cost × (1 + Markup ÷ 100)
Margin Price = Landed Unit Cost ÷ (1 − Target Margin ÷ 100)
Net Unit Price = Base Wholesale Price × (1 − Customer Discount ÷ 100)
Profit = Subtotal − Total Cost − Payment Fee
Profit Margin = Profit ÷ Subtotal × 100
How To Use This Calculator
Enter the supplier cost for one unit. Add the order quantity, shipping total, overhead, packaging, and any supplier discount. Select a pricing method. Use markup when you want a simple cost-plus price. Use target margin when you want profit to equal a fixed share of sales. Use manual price when you already have a quoted wholesale price.
Add customer discount, tax, payment fee, and fixed order charges. Press the calculate button. The result appears below the header and above the form. Review the landed cost, invoice total, profit, margin, markup, and break even price. Use the CSV or PDF buttons to save the result.
Wholesale Pricing Guide
Why Wholesale Pricing Matters
Wholesale pricing looks simple at first. A seller buys many units. Then the seller adds a markup. Yet real orders include many hidden costs. Shipping, packaging, payment fees, discounts, taxes, and fixed charges can change the final profit. This calculator brings those items into one clear view. It helps you price each order with more care.
Understand Landed Cost First
Landed cost is the true cost of one unit after direct extras are added. It starts with supplier cost. Then it adjusts for supplier discount. Freight is spread across every unit. Packaging and overhead are added per item. This gives a stronger base for wholesale decisions. A price based only on supplier cost may look profitable. It can still lose money after fees.
Choose A Pricing Method
The markup method adds a percentage over landed cost. It is simple and common. The target margin method works backward from your desired profit share. It is useful when you must protect margin. The manual method checks a price you already plan to offer. This is helpful when buyers request a fixed quote.
Review Discounts And Fees
Customer discounts reduce the final selling price. Payment fees reduce profit after the sale. Fixed fees affect the whole order. These items matter more on small batches. Large orders can spread some costs better. The break even unit price shows the lowest safe price before profit starts. Use it before approving special deals.
Use Results For Better Orders
Review subtotal, tax, invoice total, total cost, and estimated profit. Compare the achieved markup with your normal pricing rule. Check return on cost before placing a purchase order. Export the result when you need records for a client, manager, or supplier. Good wholesale pricing protects cash flow. It also supports stable growth.
FAQs
What is a wholesale calculator?
It estimates bulk selling price, landed cost, invoice value, profit, margin, markup, and break even price from order details.
What is landed unit cost?
Landed unit cost is the real cost of one item after supplier discount, freight share, packaging, and overhead are included.
Should I use markup or margin?
Use markup for simple cost-plus pricing. Use margin when profit must remain a fixed percentage of the selling price.
Does tax affect profit?
Tax usually increases the invoice total but may not increase profit. This calculator keeps tax separate from profit estimation.
Why add payment fees?
Payment fees reduce the money kept from each order. Adding them gives a more realistic profit estimate.
What is break even unit price?
It is the minimum unit price needed to cover costs, discounts, fixed fees, and payment charges before profit begins.
Can this calculator handle customer discounts?
Yes. Enter the customer discount percentage. The tool reduces the base wholesale price and recalculates profit.
Can I export my result?
Yes. After calculation, use the CSV or PDF button to download the wholesale result for your records.