Formula Used
Suggested retail price = Wholesale cost × (1 + Markup ÷ 100).
Total landed cost = Wholesale total + Variable cost total + Fixed costs + Shipping total.
Net seller revenue = Retail price × Quantity − Discount value.
Total profit = Net seller revenue − Total landed cost.
Net margin = Total profit ÷ Net seller revenue × 100.
Break-even retail price = Cost per unit ÷ (1 − Discount rate).
Target retail price = Cost per unit ÷ [(1 − Target margin) × (1 − Discount rate)].
How to Use This Calculator
Enter the wholesale cost for one unit. Add the retail price you plan to charge. Leave retail price as zero if you want the markup field to create a suggested price.
Add quantity, discount, fixed costs, variable costs, tax, shipping, and target margin. Press calculate to view results below the header and above the form.
Use the CSV button for spreadsheet work. Use the PDF button for a simple printable report.
Example Data Table
| Item Type |
Wholesale Unit Cost |
Retail Unit Price |
Quantity |
Discount |
Estimated Profit |
Net Margin |
| Basic accessory |
$8.00 |
$16.00 |
150 |
5% |
$1,040.00 |
45.61% |
| Home product |
$18.50 |
$39.99 |
80 |
10% |
$1,178.78 |
40.94% |
| Premium bundle |
$45.00 |
$89.00 |
40 |
12% |
$1,008.80 |
32.19% |
Wholesale and Retail Pricing Overview
Wholesale pricing starts with the cost paid to a supplier. Retail pricing starts with the amount charged to the final buyer. The gap between both values is where profit planning begins. A strong calculator should not only show a markup. It should also show margin, discount effect, tax amount, and total return. This tool helps compare each part in one simple view.
Why the Difference Matters
A wholesale price is usually lower because items are bought in volume. A retail price is higher because it must cover selling costs. These costs can include staff time, packaging, storage, payment fees, shipping, and returns. When these items are ignored, a product can look profitable but still lose money. Accurate comparison helps protect cash flow.
Markup Versus Margin
Markup and margin are connected, but they are not the same. Markup compares profit to cost. Margin compares profit to selling price. A product with a high markup may still have a smaller margin after discounts and extra charges. This calculator separates both numbers. That makes decisions easier for store owners, resellers, and product managers.
Using Results for Better Pricing
Use the suggested retail price as a starting point. Then compare it with the actual retail price. Review the per unit profit and total profit. Check the margin after discounts. Add fixed costs when a campaign has design, listing, or setup expenses. Add variable cost when each unit has handling or packing charges. Include shipping when it is paid by the seller.
Common Use Cases
The calculator can support product launches, bulk buying checks, sale planning, and supplier negotiations. It also helps compare private label items with standard resale goods. Enter conservative numbers when costs are uncertain. That gives a safer estimate. Review the outcome again when invoices, freight bills, and platform fees become final for each order.
Planning With Exported Reports
CSV and PDF exports make the result easier to share. A CSV file works well for spreadsheets. A PDF report works well for records and client notes. Save results when testing several price levels. Compare them before ordering inventory. Small changes in discount rate, quantity, or fees can change profit quickly. Regular review keeps pricing practical and clear.
Frequently Asked Questions
What is the difference between wholesale and retail price?
Wholesale price is the cost paid to buy goods from a supplier. Retail price is the amount charged to the final customer.
Does this calculator include fixed costs?
Yes. Add fixed costs such as setup fees, listing work, design charges, or storage expenses. They are included in total landed cost.
Should tax be counted as profit?
No. Tax is shown separately because it is usually collected for payment to a tax authority. Profit uses net seller revenue.
What does markup mean?
Markup compares profit against cost. A 50% markup means the selling price is cost plus one half of that cost.
What does margin mean?
Margin compares profit against the selling price. It shows how much of each revenue dollar remains after costs are removed.
Can I use this for bulk orders?
Yes. Enter the order quantity and total shipping cost. The calculator spreads costs across units and estimates total profit.
Why is my target retail price high?
It may rise because discounts, shipping, fixed costs, and target margin all increase the price needed to protect profit.
Can I export the result?
Yes. Use the CSV button for spreadsheet use. Use the PDF button to download a simple report for records.