Calculator Inputs
Use the responsive grid below. It shows three columns on large screens, two on medium screens, and one on mobile.
Example Data Table
| Metric | Example Value | Notes |
|---|---|---|
| Impressions | 120,000 | Monthly page views or campaign impressions. |
| CTR | 2.8% | Expected click-through rate. |
| Direct Clicks | 250 | Extra clicks from email or profile links. |
| Conversion Rate | 4.5% | Orders created from total clicks. |
| Average Order Value | $85.00 | Average checkout amount. |
| Commission Rate | 12% | Percentage payout from merchant revenue. |
| Flat Commission per Sale | $1.50 | Extra fixed reward per sale. |
| Bonus Total | $250.00 | Monthly milestone bonus. |
| Estimated Net Profit | $1,153.66 | After refunds, fees, costs, and tax. |
| Break-Even Conversion Rate | 1.69% | Minimum rate needed to cover costs. |
Formula Used
Total Clicks = (Impressions × CTR) + Direct Clicks
Sales = Total Clicks × Conversion Rate
Gross Commission = (Sales × Average Order Value × Commission Rate) + (Sales × Flat Commission) + Bonus
Net Profit = Gross Commission − Refund Loss − Network Fee − Expenses − Tax
Break-Even Conversion Rate = Break-Even Sales ÷ Total Clicks
This model is useful for comparing payout structures, traffic quality, and campaign costs before scaling a channel.
How to Use This Calculator
- Enter your monthly impressions and click-through rate.
- Add extra direct clicks from email, profile links, or private campaigns.
- Fill in conversion rate, average order value, and commission settings.
- Include bonuses, refund rate, network fee rate, and operating costs.
- Set a tax rate to estimate after-tax profit.
- Press Calculate Earnings to show results above the form.
- Review the metrics table and Plotly graph for sensitivity analysis.
- Use the CSV or PDF buttons to save a shareable report.
FAQs
1. What does this calculator estimate?
It estimates affiliate clicks, sales, commission, refunds, fees, total costs, tax, net profit, EPC, and break-even conversion rate for a campaign or month.
2. Should I enter impressions or visitors?
Use the figure that best represents opportunities to click. For content sites, impressions often mean views. For ads, use campaign impressions.
3. Why include direct clicks separately?
Some affiliate traffic comes from email, social bios, or direct links instead of page impressions. This field lets you capture those extra clicks.
4. How are refunds handled?
Refunds reduce the commission pool, not just revenue. The calculator applies the refund rate to gross commission before network fees and profit.
5. What is EPC?
EPC means earnings per click. It shows how much commission remains after refunds for each click, helping you compare different channels or offers.
6. Why is break-even conversion rate useful?
It shows the minimum conversion rate needed to cover your ad, content, and tool costs. That helps you judge campaign risk quickly.
7. Can I use this for recurring commissions?
Yes, but the simplest method is adding expected recurring income into the bonus field or folding it into average payout assumptions.
8. Does the PDF include the graph?
Yes. The PDF button captures the visible report area, including summary cards, the detailed table, and the Plotly sensitivity graph.