Enter Brand Performance Inputs
Use percentages where requested. Revenue, CAC, and LTV should use the same currency.
Plotly Graph
This chart compares normalized component scores on a 0 to 100 scale.
Example Data Table
| Brand | Awareness % | Consideration % | NPS | Repeat % | Premium % | SOV % | Sentiment % | Market Share % | Revenue |
|---|---|---|---|---|---|---|---|---|---|
| NorthPeak | 72 | 58 | 46 | 52 | 14 | 20 | 79 | 12 | 2,500,000 |
| BrightLeaf | 61 | 49 | 31 | 44 | 8 | 15 | 70 | 9 | 1,780,000 |
| UrbanMint | 83 | 67 | 58 | 61 | 18 | 28 | 86 | 16 | 4,200,000 |
Formula Used
Normalized component scoring:
Awareness Score = Awareness %
Consideration Score = Consideration %
NPS Score = ((NPS + 100) / 200) × 100
Repeat Score = Repeat Purchase %
Price Premium Score = (Price Premium % / 30) × 100, capped at 100
Share of Voice Score = (Share of Voice % / 50) × 100, capped at 100
Sentiment Score = Positive Sentiment %
Market Share Score = (Market Share % / 40) × 100, capped at 100
Growth Score = ((Growth Rate % + 20) / 50) × 100, capped between 0 and 100
LTV:CAC Score = (LTV ÷ CAC ÷ 5) × 100, capped at 100
Brand Value Score:
Brand Value Score = (Awareness × 0.14) + (Consideration × 0.12) + (NPS × 0.12) + (Repeat × 0.12) + (Premium × 0.10) + (SOV × 0.08) + (Sentiment × 0.10) + (Market Share × 0.10) + (Growth × 0.06) + (LTV:CAC × 0.06)
Estimated Brand Value:
Brand Multiplier = 0.20 + (Brand Value Score / 100 × 0.80)
Estimated Brand Value = Annual Revenue × Brand Multiplier
How to Use This Calculator
- Enter your latest brand awareness and consideration percentages.
- Provide your Net Promoter Score and repeat purchase rate.
- Add pricing power, share of voice, sentiment, and market share.
- Input annual revenue, growth rate, CAC, and LTV.
- Click the calculate button to generate the score above the form.
- Review the component scores, performance band, and value estimate.
- Use the chart to spot weak areas quickly.
- Export the current result using CSV or PDF buttons.
FAQs
1. What does this score measure?
It measures composite brand strength using awareness, loyalty, advocacy, pricing power, market presence, sentiment, and commercial efficiency. It helps compare performance across reporting periods or brands.
2. Is this score a formal accounting valuation?
No. It is a practical marketing model for benchmarking brand health. It estimates brand-linked value from operating inputs, not a legal, audit, or acquisition-grade valuation.
3. Why is NPS converted to 0–100?
NPS normally ranges from negative 100 to positive 100. Converting it to 0–100 keeps the weighting consistent with percentage-based measures used in the combined score.
4. Why cap some metrics?
Capping prevents unusually high values from dominating the model. This keeps the index balanced and more useful for recurring performance reviews.
5. Can I change the weights?
Yes. The weights shown are a reasonable advanced starting model. You can adjust them to reflect your category, maturity stage, or reporting priorities.
6. What is a strong LTV:CAC ratio?
Many marketers view 3:1 or higher as healthy. Higher ratios suggest stronger monetization relative to acquisition cost, which can support sustainable brand growth.
7. How often should I calculate this score?
Monthly or quarterly is usually best. Use the same definitions and data sources each time so trends remain reliable and comparable.
8. Can this help compare competitors?
Yes, if you have equivalent estimates for competitor awareness, voice, sentiment, and market share. Keep assumptions consistent when benchmarking external brands.