Score audience quality using weighted social performance indicators. Spot weak traffic before budgets get wasted. Choose cleaner reach, stronger trust, and better campaign outcomes.
| Profile | Followers | Authentic Followers | Reach | Engagement Rate | Brand Safe % | Target Match % | Quality Score |
|---|---|---|---|---|---|---|---|
| Creator A | 50,000 | 41,000 | 31,000 | 6.26% | 92% | 78% | 85.52 |
| Creator B | 80,000 | 50,400 | 22,500 | 2.40% | 74% | 61% | 57.18 |
| Creator C | 120,000 | 105,600 | 69,000 | 4.95% | 96% | 84% | 88.34 |
The calculator combines seven normalized quality dimensions into one weighted score. Each component converts raw performance into a 0 to 100 score, then multiplies that score by its assigned weight.
Engagement Rate = ((Likes + Comments + Shares + Saves) / Followers) × 100
Reach Rate = (Average Reach / Followers) × 100
Authenticity Rate = (Authentic Followers / Followers) × 100
Interaction Depth = ((Comments × 2) + (Shares × 1.5) + (Saves × 1.2)) / Total Interactions × 100
Weighted Audience Quality Score = Σ(Component Score × Weight Share)
Industry benchmark fields let you compare actual engagement and reach against expected market baselines instead of using isolated raw totals.
It measures how strong an audience looks across authenticity, engagement, reach, relevance, safety, growth, and interaction depth. Higher scores suggest healthier traffic and better campaign fit.
Different campaigns value different factors. Brand awareness may favor reach, while conversion campaigns may emphasize authenticity, relevance, and deeper interactions.
Authenticity usually comes from audit tools, suspicious account checks, or manual review. Enter your best verified estimate of real followers rather than total visible followers.
Scores above 85 are excellent, 70 to 84 are strong, 55 to 69 are moderate, and below 55 indicates weaker audience quality.
Benchmarks give context. A 3 percent engagement rate may be excellent in one niche but average in another, so benchmarks improve fair evaluation.
Yes. Run one profile at a time, export each result, and compare the final scores with component breakdowns to spot stronger partnership options.
No. Large audiences can still score poorly if reach is weak, authenticity is low, engagement is shallow, or target relevance is limited.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.