Score every post using balanced performance factors. Customize weights, compare outcomes, and export clear reports. Turn noisy metrics into smarter social content decisions today.
Enter core social performance metrics, adjust benchmark targets, and tune weights for your scoring model.
1) Engagement Rate (%) = ((Likes + Comments + Shares + Saves) ÷ Impressions) × 100
2) CTR (%) = (Clicks ÷ Impressions) × 100
3) Save Rate (%) = (Saves ÷ Impressions) × 100
4) Share Rate (%) = (Shares ÷ Impressions) × 100
5) Conversion Rate (%) = (Conversions ÷ Clicks) × 100
6) Negative Feedback Rate (%) = (Negative Feedback ÷ Impressions) × 100
7) Component Score = min(100, (Actual Metric ÷ Target Metric) × 100)
8) Weighted Positive Score = Σ(Component Score × Weight) ÷ Σ(Weights)
9) Penalty = min(25, (Negative Feedback Rate ÷ Maximum Allowed Negative Feedback Rate) × 25)
10) Final Content Quality Score = clamp(Weighted Positive Score − Penalty, 0, 100)
This method balances interaction, retention, sentiment, and business outcomes while reducing the score when audience rejection becomes too high.
| Post | Impressions | Likes | Comments | Shares | Saves | Clicks | Completion % | Sentiment | Conversions | Neg. Feedback | Quality Score |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Summer Launch Reel | 50,000 | 3,200 | 260 | 520 | 610 | 1,450 | 68 | 84 | 105 | 55 | 90.33 |
| Thought Leadership Carousel | 32,000 | 1,540 | 118 | 185 | 420 | 610 | 59 | 78 | 28 | 44 | 73.41 |
| Weekend Promo Story | 18,000 | 420 | 33 | 25 | 38 | 290 | 41 | 64 | 9 | 67 | 39.57 |
It measures how well a post performs across interaction quality, retention, sentiment, and conversion efficiency. It also subtracts points when negative feedback rises beyond your tolerance level.
Targets turn raw metrics into comparable scores. A 2% click rate may be excellent on one platform and weak on another, so benchmarks keep scoring fair.
Use weights to match campaign intent. Awareness campaigns may emphasize completion and shares, while lead generation campaigns often give more weight to clicks and conversions.
Yes. Completion rate is especially meaningful for video, but you can also treat it as content consumption depth for carousels, articles, or story sequences.
A post can attract clicks and still damage audience fit. Hides, unfollows, or negative reactions suggest content friction, so the penalty protects against misleadingly high scores.
Scores above 85 are excellent, 70 to 84 are strong, 55 to 69 are average, 40 to 54 need improvement, and lower scores are weak.
No. It supports decision-making, but creative quality, brand fit, compliance, and audience context still require human review before you scale a format.
Inspect the lowest component scores first. Then improve the hook, clarity, value density, targeting, or call to action before testing the next creative variation.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.