UTM Link Generator

Single UTM Link Builder

Live Result

Your generated URL will appear here.

Destination URLExisting non-UTM query parameters and fragments are preserved.

Campaign template

utm_source

utm_medium

utm_campaign

utm_id

utm_term

utm_content

utm_source_platform

utm_creative_format

utm_marketing_tactic

Optional click ID

Click ID type

Spaces become

Letter case

Campaign Naming Builder

Brand

Product

Campaign

Country

Audience

Channel

Promotion

Month

Year

Replace existing UTM parameters

Remove unsupported special characters

Trim extra whitespace and duplicate separators

Custom Parameters

Generated Tracking URL

Your generated URL will appear here.

Characters0

Tracking parameters0

Destination domain—

StatusReady

Readable URL

Parameter Summary

QR Code

QR generation happens locally in your browser. PNG and SVG downloads are available.

QR size

Error correction

Short-link ready

Bulk UTM Generator

Destination URLs, one per line

Paste CSV with columns: url,source,medium,campaign,term,content

Paste JSON array

Use current builder UTM values when row values are missing

#	URL	Source	Medium	Campaign	Term	Content	Generated URL	Copy

Campaign Variation Generator

Enter comma-separated values. Every combination will be generated against the current destination URL.

Sources

Mediums

Campaigns

Creatives / contents

Audiences / terms

#	Source	Medium	Campaign	Term	Content	Generated URL

UTM URL Inspector

Paste an existing campaign URL

URL Cleaner

URL to clean

Campaign Comparison

Campaign URL A

Campaign URL B

Saved Presets

Preset name

Source

Medium

Campaign History

History is stored only in this browser using local storage.

UTM Tracking Guide

Formula used

A tracking link combines a destination URL with campaign parameters. The basic structure is URL?utm_source=SOURCE&utm_medium=MEDIUM&utm_campaign=CAMPAIGN.

How to use this calculator

Enter the destination URL first. Add source medium and campaign values. Optional fields can identify keywords creatives platforms or tactics. Generate the link and review validation warnings before sharing it. Save reusable presets for common channels. Use bulk mode when many destinations need consistent tracking.

Parameter meanings

Parameter	Purpose	Example
utm_source	Identifies traffic source.	facebook
utm_medium	Identifies marketing medium.	paid_social
utm_campaign	Identifies campaign name.	summer_sale
utm_term	Identifies keyword or audience.	running_shoes
utm_content	Identifies creative variation.	blue_button

Naming best practices

Keep naming consistent across every platform. Lowercase values reduce accidental duplicates. Use underscores or hyphens consistently. Avoid changing source names between campaigns. Campaign names should explain purpose without becoming excessively long.

Common mistakes

Do not tag internal website links with UTM parameters. Avoid mixing source capitalization. Do not overwrite unrelated query parameters. Check destination URLs before launching campaigns. Preserve a naming standard across teams. Consistent tracking makes analytics easier to trust.