Calculator Inputs
Enter your contract pipeline counts, values, and pursuit costs. Results appear above this form after submission.
Example Data Table
| Example Metric | Sample Value | Example Metric | Sample Value |
|---|---|---|---|
| Identified Opportunities | 60 | Submitted Proposals | 36 |
| Shortlisted Proposals | 15 | Final Presentations | 10 |
| Contracts Awarded | 6 | Total Proposed Value | $900,000 |
| Total Awarded Value | $420,000 | Direct Proposal Cost | $12,000 |
| Pursuit Hours | 150 | Hourly Cost | $40 |
| Example Award Rate | 16.67% | Example Value Win Rate | 46.67% |
| Example Total Pursuit Cost | $18,000 | Example Cost per Award | $3,000 |
Formula Used
Contract Award Rate = (Contracts Awarded ÷ Submitted Proposals) × 100
Shortlist Rate = (Shortlisted Proposals ÷ Submitted Proposals) × 100
Presentation Rate = (Final Presentations ÷ Submitted Proposals) × 100
Value Win Rate = (Total Awarded Value ÷ Total Proposed Value) × 100
Total Pursuit Cost = Direct Proposal Cost + (Pursuit Hours × Hourly Cost)
Cost per Submission = Total Pursuit Cost ÷ Submitted Proposals
Cost per Award = Total Pursuit Cost ÷ Contracts Awarded
Average Award Value = Total Awarded Value ÷ Contracts Awarded
Leverage Ratio = Total Awarded Value ÷ Total Pursuit Cost
Projected Awards = Forecast Submissions × (Award Rate ÷ 100)
Projected Award Value = Projected Awards × Average Award Value
Performance Index = (Award Rate × 0.40) + (Shortlist Rate × 0.20) + (Value Win Rate × 0.20) + (Normalized Leverage × 0.20)
How to Use This Calculator
- Enter the total number of opportunities you identified during your review period.
- Add the number of eligible opportunities, submitted proposals, shortlists, presentations, and final awards.
- Enter both proposed value and awarded value to measure value-based win efficiency.
- Include direct proposal costs, pursuit hours, and hourly cost for cost analysis.
- Set a target award rate and a future submission forecast for planning.
- Click the calculate button to see your results above the form.
- Review the chart, compare rates, and download the results as CSV or PDF.
FAQs
1. What does contract award rate measure?
It measures the percentage of submitted proposals that become awarded contracts. It helps you judge how effectively your applications convert into successful contract wins.
2. Why is shortlist rate important?
Shortlist rate shows how often your proposals survive initial screening. A strong shortlist rate usually means your targeting, qualifications, and proposal quality are competitive.
3. What is value win rate?
Value win rate compares awarded contract value against total proposed value. It helps you see whether your wins are also financially meaningful, not just frequent.
4. Why include pursuit cost in the calculator?
Pursuit cost shows how much time and money you spend to compete. This makes it easier to judge whether your contract pipeline is efficient and sustainable.
5. What does the leverage ratio mean?
Leverage ratio compares awarded value with total pursuit cost. A higher value suggests your contracting effort is producing stronger financial return for each dollar invested.
6. Can I use this for personal freelancing work?
Yes. Freelancers, consultants, agencies, and job seekers can all use it. Any process involving proposals, interviews, and awarded work fits this calculator well.
7. What period should I analyze?
Most people review monthly, quarterly, or yearly data. Choose a period with enough submissions to show reliable patterns in your pipeline and award behavior.
8. Why does the calculator project future awards?
Projection helps you plan workload, outreach, and revenue expectations. It estimates likely awards by applying your current contract award rate to future submissions.