Track competitor pricing, margin strength, and market positioning easily. Make sharper pricing moves with clearer ecommerce profit insights.
| Store | Listed Price | Discount | Effective Price | Estimated Cost | Profit Per Unit |
|---|---|---|---|---|---|
| Your Store | $120.00 | 5% | $114.00 | $86.40 | $27.60 |
| Competitor A | $115.00 | 0% | $115.00 | $84.00 | $31.00 |
| Competitor B | $118.00 | 3% | $114.46 | $85.20 | $29.26 |
Effective Selling Price = Your Listed Price − (Your Listed Price × Discount %)
Fee Amount = Effective Selling Price × Marketplace Fee %
Total Unit Cost = Product Cost + Shipping Cost + Fee Amount + Tax Amount
Profit Per Unit = Effective Selling Price − Total Unit Cost
Margin % = (Profit Per Unit ÷ Effective Selling Price) × 100
Price Gap % = ((Effective Selling Price − Competitor Price) ÷ Competitor Price) × 100
Price Index = (Effective Selling Price ÷ Competitor Price) × 100
Minimum Price for Target Margin = (Cost + Shipping) ÷ [1 − ((Fee % + Tax % + Target Margin %) ÷ 100)]
It compares your effective selling price against a competitor while also estimating cost, margin, markup, price gap, target pricing, and projected monthly profit.
Effective price reflects discounts actually seen by customers. That makes comparison more realistic, especially during promotions, marketplace campaigns, or temporary markdowns.
Price index shows your effective price relative to the competitor. A value of 100 means equal pricing, below 100 means cheaper, and above 100 means more expensive.
It estimates the minimum sustainable selling price needed to preserve your desired profitability after variable costs, fees, and platform charges are considered.
Yes. It works well for ecommerce stores, marketplaces, and multi-channel selling because it includes fee percentages, discounting, and shipping inputs.
A negative margin means you are losing money per unit at that effective price. You may need a higher price, lower costs, or reduced fees.
It helps model a strategic price slightly below the competitor. This is helpful when testing conversion lift versus profitability tradeoffs.
Yes. The calculator provides a CSV export and a PDF download option, making it easier to save reports or share pricing analysis.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.