Calculator inputs
This calculator uses a responsive input grid: three columns on large screens, two on medium screens, and one on mobile devices.
Example data table
| Product | Direct Cost | Overhead | Target Margin | Discount | Recommended List | Profit per Unit |
|---|---|---|---|---|---|---|
| Organic T-Shirt | $11.80 | $1.42 | 22% | 5% | $18.45 | $2.88 |
| Phone Stand | $6.35 | $0.76 | 25% | 8% | $11.20 | $1.77 |
| Skincare Kit | $19.50 | $2.34 | 30% | 10% | $35.95 | $5.69 |
These sample rows are illustrative. Your live calculation above uses your entered costs, fees, target settings, and quantity.
Formula used
Fixed Cost per Unit = Fixed Order Cost ÷ Quantity
Direct Unit Cost = Product Cost + Packaging + Shipping + Handling + Storage + Fixed Cost per Unit
Landed Unit Cost = Direct Unit Cost + (Direct Unit Cost × Overhead %)
Discounted Price for Margin = Landed Unit Cost ÷ (1 − Variable Fees % − Target Margin %)
List Price from Margin = Discounted Price for Margin ÷ (1 − Discount %)
Discounted Price for Markup = Landed Unit Cost × (1 + Target Markup %) ÷ (1 − Variable Fees %)
List Price from Markup = Discounted Price for Markup ÷ (1 − Discount %)
Break-even Discounted Price = Landed Unit Cost ÷ (1 − Variable Fees %)
Break-even List Price = Break-even Discounted Price ÷ (1 − Discount %)
Profit per Unit = (Discounted Wholesale Price − Variable Fees) − Landed Unit Cost
The calculator can price by target margin, target markup, or the higher of both. It also rounds the recommended list price upward using your selected pricing step.
How to use this calculator
- Choose your currency and enter the expected order quantity.
- Fill in all per-unit costs, including packaging, shipping, handling, and storage.
- Add any fixed order cost so it can be spread across units.
- Enter overhead, platform, payment, and expected return-loss percentages.
- Set your target margin, target markup, discount, tax, and rounding step.
- Select whether pricing should follow margin, markup, or the higher result.
- Press the calculate button to show the pricing result above the form.
- Review the chart, totals, and detailed metrics, then export CSV or PDF.
Frequently asked questions
1. What is a wholesale price calculator?
It estimates a sellable wholesale price from product cost, operating costs, discounts, fees, taxes, and profit targets. It helps you avoid underpricing bulk orders.
2. Why does this calculator use both margin and markup?
Margin and markup answer different pricing questions. Margin measures profit against selling price. Markup measures profit against cost. Many sellers track both before setting wholesale terms.
3. What is landed cost?
Landed cost is your fully loaded per-unit cost before profit. It includes direct unit costs, allocated fixed costs, and overhead. It is the real base for pricing decisions.
4. Should taxes be included in wholesale pricing?
Usually, tax is added after the discounted wholesale price. This calculator keeps tax separate so you can see both the commercial price and the final invoice price.
5. Why include return loss as a percentage?
Returns, damages, and replacements reduce actual revenue. Modeling them as a percentage creates a more realistic net-revenue estimate and protects your expected profit.
6. What does break-even list price mean?
It is the minimum list price required to recover landed costs after discounts and variable fees. Pricing below break-even creates a loss before tax.
7. Why round the recommended price upward?
Rounding to steps like 0.05 or 0.50 makes catalogs cleaner and protects target profit. Upward rounding prevents small price reductions from eroding margin.
8. Can I use this for B2B ecommerce quotations?
Yes. It is useful for distributor quotes, reseller programs, marketplace wholesale offers, and private-label negotiations where cost coverage and predictable profit matter.