Track spend, revenue, profit, return across channels. Model fees, refunds, margins, and repeat purchases accurately. See campaign outcomes instantly with clear exportable decision support.
Use realistic assumptions for revenue quality, costs, and conversion behavior.
This example shows how paid campaigns can be evaluated using fully loaded costs, attribution adjustments, refund assumptions, and contribution margin.
| Campaign | Ad Spend | Total Cost | Clicks | Conversions | Average Order Value | Gross Margin | Net Revenue | ROI |
|---|---|---|---|---|---|---|---|---|
| Spring Search Campaign | $5,000.00 | $6,750.00 | 6,800 | 272 | $85.00 | 62% | $24,969.60 | 129.35% |
| Remarketing Push | $2,400.00 | $3,185.00 | 3,150 | 189 | $72.00 | 58% | $12,726.00 | 131.56% |
| Video Awareness Test | $3,800.00 | $4,780.00 | 4,450 | 96 | $95.00 | 60% | $8,208.00 | 3.03% |
Gross Attributed Revenue
Conversions × Average Order Value × Repeat Purchase Multiplier × Attribution Credit
Net Revenue
Gross Attributed Revenue × (1 − Refund Rate)
Gross Profit Before Marketing
Net Revenue × Gross Margin
Total Marketing Cost
Ad Spend + Agency Fee + Creative Cost + Tool Cost + Allocated Overhead + Other Variable Cost
Net Profit
Gross Profit Before Marketing − Total Marketing Cost
ROI %
(Net Profit ÷ Total Marketing Cost) × 100
ROAS
Net Revenue ÷ Ad Spend
Breakeven Conversions
Breakeven Revenue ÷ Net Revenue Per Conversion
ROI shows profit earned relative to fully loaded marketing cost. It includes media spend and supporting costs, helping you judge real campaign profitability instead of revenue alone.
ROAS compares revenue to ad spend only. ROI compares profit to all marketing costs. A campaign can have strong ROAS but weak ROI when fees, overhead, or low margins reduce profit.
Gross margin converts revenue into contribution profit. Without margin, revenue can look healthy while the business still loses money after product cost, fulfillment, or service delivery expenses.
Attribution credit lets you assign only part of the revenue to the campaign. It is useful when multiple channels influence the same sale and you need a more conservative view.
Not always. Use 1.00 when you only want first-order value. Increase it when you have reliable repeat purchase evidence and want revenue estimates to reflect expected customer value.
CAC helps compare acquisition efficiency across campaigns, audiences, or channels. Using fully loaded CAC makes planning easier because it aligns conversion volume with total commercial effort.
Breakeven conversions estimate how many conversions are needed to cover all included marketing costs at the current revenue quality, refund rate, and gross margin assumptions.
Yes. After calculation, use the CSV or PDF buttons to download the campaign summary. This is helpful for internal reviews, client reporting, and budget planning discussions.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.