Calculator Inputs
Enter your campaign performance, margin, and adjustments. Then submit to calculate ROAS, cost, and profit targets.
Example Data Table
Sample campaigns show how spend, revenue, and conversions affect ROAS and CPA.
| Campaign | Spend | Revenue | Conversions | ROAS | CPA |
|---|---|---|---|---|---|
| Search Brand | $1,200 | $6,000 | 90 | 5.00 | $13.33 |
| Search Non-Brand | $2,500 | $7,250 | 85 | 2.90 | $29.41 |
| Social Prospecting | $3,000 | $6,600 | 110 | 2.20 | $27.27 |
| Retargeting | $900 | $3,150 | 70 | 3.50 | $12.86 |
| Shopping Feed | $1,800 | $5,040 | 72 | 2.80 | $25.00 |
Formula Used
Revenue base: Revenue entered, or Conversions × AOV (when revenue is blank).
Adjusted revenue: Revenue base × (1 − Refund rate) × Attribution factor.
ROAS: Adjusted revenue ÷ Ad spend.
CPA: Ad spend ÷ Conversions.
CTR: Clicks ÷ Impressions. Conversion rate: Conversions ÷ Clicks.
Gross profit (before ads): (Adjusted revenue × Gross margin) − (Fees per order × Conversions) − Fixed costs.
Profit after ads: Gross profit (before ads) − Ad spend.
Break-even ROAS: Adjusted revenue ÷ Max spend (break-even), where Max spend (break-even) = Gross profit (before ads), if positive.
How to Use This Calculator
- Select a currency for display.
- Enter ad spend and conversions for your period.
- Enter revenue, or leave it blank and provide AOV.
- Add clicks and impressions to compute CTR and rates.
- Set gross margin, refunds, attribution, and fees.
- Choose a target profit margin for target ROAS.
- Press Submit to view results above the form.