Track revenue efficiency across every paid channel now. Adjust for refunds, margin, and platform fees. See ROAS, profit, and break-even targets in seconds here.
Sample campaigns with typical inputs and outputs. Use it to sanity-check your numbers.
| Campaign | Revenue | Ad Spend | Refund % | Margin % | Attributed ROAS | Net ROAS |
|---|---|---|---|---|---|---|
| Search - Brand | $25,000 | $4,200 | 2% | 65% | 5.95 | 5.83 |
| Social - Prospecting | $18,500 | $6,800 | 6% | 55% | 2.72 | 2.56 |
| Shopping - Feed | $41,300 | $9,900 | 3% | 60% | 4.17 | 4.04 |
Start with revenue and ad spend from the same reporting window. If measurement credits only part of revenue to ads, apply an attribution factor. This converts total revenue into attributed revenue, the numerator for ROAS. Keep currency consistent and use net sales after discounts. Align the attribution window with your platform setting, such as seven day click, to compare campaigns fairly. For blended reporting, enter total revenue and set attribution below 100 when assisted conversions dominate.
Refunds reduce cash retained, so a refund rate is applied to attributed revenue to produce net revenue. Add platform fee and tax rates when they scale with sales. If fees are per order, convert them to an equivalent percent using average order value. Track fees separately for payment processing and marketplaces to avoid double counting. Monitor refund rate by channel because discounted traffic may return more.
Gross margin converts net revenue into gross profit, then the model subtracts ad spend, fees, and taxes to estimate profit after ads. Profit ROAS shows profit per unit of spend. Break-even ROAS is computed when profit equals zero, giving a minimum scaling threshold. Example: with 60% margin, 3% fees, and 5% refunds, break-even ROAS is about 1.89. Use profit ROAS for scaling, ROAS for platform tuning. Target above break even to cover overhead and volatility.
When you provide impressions, clicks, and conversions, the calculator adds CPM, CPC, CTR, CVR, CPA, and AOV. These explain why ROAS shifts. ROAS can rise from higher conversion rate even if CPC stays flat, or fall when AOV drops. Pair CTR with CPC to spot creative fatigue. Compare CPA to gross profit per order for economic sanity.
Use period length to translate totals into daily pace. Review headline ROAS, net ROAS, and profit after ads together, then use the funnel metrics to pick levers. Common actions include pausing high refund segments, testing new creative, improving landing speed, and reallocating budget toward cohorts with durable CPA. Validate major changes with controlled tests because attribution can overstate impact.
1) What does ROAS measure in this calculator?
ROAS measures attributed revenue divided by ad spend. The calculator first applies your attribution factor to revenue, then divides by spend to show how many revenue units each spend unit generates.
2) Why is there an attribution factor?
Attribution rules differ across platforms and analytics. The factor lets you credit only the portion of revenue you believe ads influenced, making cross channel comparisons more consistent when assisted conversions or view through effects inflate reported sales.
3) How do refunds affect Net ROAS?
Refund rate is applied to attributed revenue to estimate refunds, then net revenue is computed. Net ROAS divides net revenue by ad spend, which better reflects cash retained when return rates are meaningful.
4) What is break-even ROAS and how is it used?
Break-even ROAS is the minimum ROAS needed for profit after ads to equal zero, based on your margin, refunds, fees, and taxes. Use it as a floor for scaling decisions and budget caps.
5) When should I focus on Profit ROAS?
Use Profit ROAS when you need profit sensitivity, like scaling, forecasting, or budget approvals. It includes margin, refunds, fees, taxes, and spend. Use headline ROAS for platform level optimization and creative testing.
6) Can I use the calculator without funnel data?
Yes. Revenue and ad spend are enough to compute ROAS, Net ROAS, profit metrics, and break-even. Impressions, clicks, and conversions simply add CPM, CPC, CTR, CVR, CPA, and AOV.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.