Enter Campaign Data
The form uses a three-column layout on large screens, two on tablets, and one on mobile.
How to Use This Calculator
- Enter campaign identity details such as name, channel, and reporting period.
- Add every marketing cost, not just media spend, for a more realistic ROI view.
- Provide impressions, clicks, leads, customers, and attributed revenue from your analytics source.
- Enter gross margin to convert revenue into gross profit before marketing expenses.
- Set target ROI and target ROAS to compare actual performance against goals.
- Press Calculate ROI to display results above the form for quick review.
- Use the export buttons to save the calculated snapshot as CSV or PDF.
Formula Used in This Calculator
Total Marketing Cost = Ad Spend + Agency Fees + Software Cost + Content Cost + Labor Cost + Other Cost
Gross Profit Before Marketing = (Revenue × Gross Margin) − Refunds
Net Profit = Gross Profit Before Marketing − Total Marketing Cost
ROI % = (Net Profit ÷ Total Marketing Cost) × 100
ROAS = Revenue ÷ Ad Spend
CTR % = (Clicks ÷ Impressions) × 100
Lead Conversion % = (Leads ÷ Clicks) × 100
Lead-to-Sale % = (Customers ÷ Leads) × 100
CPC = Ad Spend ÷ Clicks
CPM = (Ad Spend ÷ Impressions) × 1000
Break-Even Revenue = (Total Marketing Cost + Refunds) ÷ Gross Margin
Target Revenue = ((Total Marketing Cost × (1 + Target ROI)) + Refunds) ÷ Gross Margin
Example Campaign Comparison
| Channel | Total Cost | Revenue | Gross Margin | Net Profit | ROI | ROAS |
|---|---|---|---|---|---|---|
| Paid Search | $20,000 | $46,800 | 62% | $7,816 | 39.08% | 3.90x |
| $6,500 | $19,200 | 68% | $5,556 | 85.48% | 12.80x | |
| Social Media | $11,750 | $24,600 | 55% | $1,780 | 15.15% | 2.73x |
| SEO | $8,900 | $28,300 | 70% | $10,910 | 122.58% | Not media-based |
Frequently Asked Questions
1. What does ROI measure here?
ROI measures profit after marketing costs relative to total marketing investment. It shows whether the campaign created meaningful financial return after media, labor, tools, and creative expenses.
2. Why include labor and software costs?
Including labor and software reveals true campaign economics. Many reports overstate performance by only counting ad spend, which hides the real cost of execution.
3. What is the difference between ROI and ROAS?
ROAS compares revenue to ad spend only. ROI is broader because it subtracts profit impact and uses the full marketing cost base, not just media budget.
4. Why is gross margin required?
Revenue alone can mislead. Gross margin converts sales into gross profit before marketing, helping you estimate whether the campaign actually generated profit after product delivery costs.
5. What does break-even revenue mean?
Break-even revenue is the sales level needed to cover total marketing costs after accounting for your gross margin and refunds. Above that point, the campaign begins producing profit.
6. Can I compare multiple channels with this tool?
Yes. Enter one channel at a time, save the results, and compare exported snapshots. This keeps assumptions consistent while revealing which channel delivers stronger efficiency and profitability.
7. What if average order value is unknown?
Leave the average order value field at zero. The calculator will estimate it automatically by dividing attributed revenue by customers, when customer count is available.
8. How should I use target ROI and target ROAS?
Use targets as planning benchmarks. The calculator shows the gap between actual and desired performance, plus the revenue and customer levels required to reach your target.