Calculator Inputs
Profit Sensitivity Graph
This Plotly graph shows how net profit and gross affiliate revenue change when only the conversion rate moves from 50% to 150% of your base estimate.
Example Data Table
| Campaign | Visitors | CTR | Conversion | AOV | Approved Orders | Gross Revenue | Net Profit |
|---|---|---|---|---|---|---|---|
| Coupon Blog Push | 25,000 | 14% | 3.2% | $95 | 102.26 | $1,453.90 | $312.45 |
| Email Review Funnel | 12,500 | 24% | 5.6% | $140 | 150.19 | $2,912.78 | $1,184.32 |
| Paid Search Launch | 40,000 | 11% | 2.9% | $110 | 119.16 | $1,965.23 | -$428.80 |
Formula Used
- Merchant Clicks = Visitors × Merchant Click Rate
- Initial Orders = Merchant Clicks × Order Conversion Rate
- Repeat Orders = Initial Orders × Repeat Order Rate
- Total Orders = Initial Orders + Repeat Orders
- Approved Orders = Total Orders − Refunded Orders
- Approved Sales = Approved Orders × Average Order Value
- Approved Commission = (Approved Sales × Commission Rate) + (Approved Orders × Fixed Commission)
- Gross Affiliate Revenue = Approved Commission + Bonus Income
- Pre-Tax Profit = Gross Affiliate Revenue − Network Fee − Operating Costs
- Net Profit = Pre-Tax Profit − Taxes
- ROI = Net Profit ÷ Operating Costs × 100
- Break-Even CPC = Break-Even Ad Budget ÷ Merchant Clicks
How to Use This Calculator
- Enter your campaign name and currency symbol so exports stay organized.
- Add traffic, click rate, and conversion rate to model the funnel.
- Enter order value, commission rate, and any fixed payout per order.
- Include repeat orders, refunds, and bonus incentives for more realistic revenue.
- Add network fees, ads, content, tools, labor, and overhead costs.
- Set a tax rate if you want an after-tax profit estimate.
- Press the calculate button to display the result above the form.
- Review ROI, EPC, ROAS, CPA, and break-even CPC before changing budgets.
- Use the CSV and PDF buttons to save the current scenario.
FAQs
1. What does this calculator estimate?
It estimates affiliate revenue, fees, operating costs, taxes, and net profit from a traffic and conversion funnel. It also reports ROI, ROAS, EPC, CPA, and break-even CPC for better marketing decisions.
2. Why are click rate and conversion rate separate?
They describe different funnel stages. Click rate measures how many visitors reach the merchant. Conversion rate measures how many affiliate clicks become initial orders. Keeping them separate makes traffic diagnosis more accurate.
3. What does repeat order rate mean here?
This version treats repeat order rate as the share of initial orders generating one extra commissionable order during the same reporting period. It is a useful approximation for subscriptions, replenishment products, or loyalty-driven campaigns.
4. How are refunds handled?
Refunds reduce approved orders and approved sales before final revenue is calculated. That means percent commissions and fixed commissions are reduced automatically, helping you model chargebacks, returns, and delayed validation realistically.
5. Does bonus income get refunded too?
No. Bonus income is treated as a separate incentive that remains after refunds. If your merchant reverses bonuses when refund rates rise, reduce the bonus input manually to reflect that policy.
6. What ROI does the calculator show?
It shows net profit divided by total operating costs, then multiplied by 100. Because taxes are included after costs, this ROI is stricter than a simple revenue-to-cost ratio and better reflects retained profit.
7. How should I use break-even CPC?
Break-even CPC shows the highest amount you can spend per merchant click before pre-tax profit reaches zero. If your actual acquisition cost per click is higher, the campaign needs better conversion, bigger payouts, or lower costs.
8. Can I compare paid and organic affiliate traffic?
Yes. Enter zero ad spend for organic scenarios, or duplicate the campaign with separate traffic assumptions. Comparing exports helps you see whether paid reach adds enough incremental profit to justify extra spending.