Turn media budgets into clear performance insights fast. Track ROAS, CPA, CPM, and profit estimates. Use totals and channel splits to guide spend decisions.
Use this sample to understand inputs and typical outputs.
| Channel | Spend | Revenue | Conversions | ROAS |
|---|---|---|---|---|
| Search | $2,500 | $9,000 | 120 | 3.60 |
| Social | $1,800 | $4,200 | 70 | 2.33 |
| Display | $900 | $1,350 | 20 | 1.50 |
Blended ROAS summarizes the total return across all entered channels, which is helpful when platforms overlap and customers see multiple ads before buying. A single high‑ROAS channel can hide weak performance elsewhere, so use the channel table to validate whether spend share and revenue share move together. When blended ROAS trends down while spend rises, test whether creative fatigue, audience saturation, or higher auction prices are driving the change.
ROAS is efficient for revenue-led goals, but CPA and AOV explain the mechanics. A channel can show modest ROAS yet win on volume, while another may post high ROAS from low spend. If CPA rises faster than AOV, your unit economics tighten and you will need either better conversion rate or lower costs. Use conversions consistently, including only the actions you are willing to pay for.
Net ROAS uses revenue after refunds or cancellations. This is important for subscription trials, returns-heavy categories, and marketplaces where reported revenue is not fully collectible. If your refund rate varies by channel, start with a global estimate, then refine over time by applying channel-level adjustments in your reporting workflow.
Break-even ROAS is computed from contribution margin, combining gross margin and variable cost rate. For example, a 45% gross margin and 6% variable costs yield a contribution margin of 42.3%, so break-even ROAS is about 2.36. Campaigns below break-even can still be strategic for acquisition, but they should be paired with retention, upsell, or higher lifetime value to justify scale.
Start with your profit estimate and compare it with business targets. Increase budgets gradually on channels that exceed break-even ROAS while maintaining stable CPA. For underperformers, test a single variable at a time—creative, landing page, or targeting—then re-measure. Export CSV for deeper analysis and share PDF snapshots with stakeholders to align on goals, assumptions, and measurement windows.
A “good” ROAS depends on margin, variable costs, and growth goals. Use the break-even ROAS shown here as your minimum, then add a buffer for overhead and risk.
Use gross revenue for fast comparisons, then rely on net revenue when refunds, cancellations, or chargebacks are meaningful. Net ROAS is usually safer for budgeting.
CPA requires conversions. If conversions are missing or zero, the calculator will still compute ROAS from spend and revenue, but CPA and AOV will be unavailable.
Spend share reflects budget allocation; revenue share reflects return. Large gaps suggest an efficiency difference or attribution bias. Validate with incrementality tests or holdouts.
No. It’s a decision tool that consolidates your numbers with consistent formulas. Use it alongside platform dashboards and your analytics to reconcile attribution differences.
Yes, if you keep date ranges, attribution windows, and conversion definitions consistent. Avoid comparing short promotional spikes to normal weeks without noting seasonality.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.