Track ROAS, CAC, and profit for every campaign. Compare channels with clear break-even ROAS goals. Download reports, spot waste, and scale what works fast.
| Channel | Ad Spend | Revenue | Orders | Clicks | Impressions |
|---|---|---|---|---|---|
| Search Ads | 2,500 | 9,500 | 120 | 3,400 | 85,000 |
| Social Ads | 1,800 | 5,040 | 70 | 2,900 | 110,000 |
| Display | 900 | 1,980 | 30 | 850 | 60,000 |
Tip: Enter one channel at a time for clearer decisions.
Gross ROAS can look strong while refunds quietly erode value. If spend is 2,500 and gross revenue is 9,500, ROAS equals 3.80. When returns of 300 and discounts of 450 are applied, net revenue becomes 8,750 and net ROAS drops to 3.50. Reporting both figures prevents over-investing in campaigns that win attribution but lose cash. Add a notes field in your report for policy-driven refunds.
Break-even ROAS depends on gross margin, so it changes by product mix. With a 40% margin, break-even ROAS is 2.50 (1 ÷ 0.40). At 30% margin, break-even rises to 3.33, requiring 33% more revenue for the same spend. Use the margin field to stress-test promotions, bundles, and clearance items before scaling budget. Recalculate whenever pricing or shipping subsidies change materially.
ROAS shifts usually trace back to CTR, CPC, or conversion rate. If impressions are 85,000 and clicks are 3,400, CTR is 4.00%. With 120 orders, conversion rate is 3.53%. A CPC of 0.74 comes from 2,500 ÷ 3,400. Track these drivers weekly to isolate whether creative, targeting, or landing pages are causing the change. Pair CTR with CPM to spot auction pressure early.
Many teams stop at ROAS, but profit requires the full cost stack. If net revenue is 8,750 and non-ad costs total 4,485, total costs become 6,985 after adding ad spend. Net profit is 1,765, producing a 20.17% profit margin. Adding fees, fulfillment, and taxes turns media reporting into contribution reporting that finance teams trust. Track the share of fees as a percent of net revenue.
Targets should reflect cash flow and capacity, not vanity benchmarks. A target ROAS of 4.00 at 2,500 spend implies 10,000 revenue needed. When net ROAS stays above break-even for two consecutive periods, scale budget in 10–20% steps and monitor CPA and AOV. If net ROAS falls below break-even, reduce spend and test new creatives or offers first. Use holdout tests to validate incremental revenue, not just attribution. Document changes and compare results across the same window.
ROAS is revenue divided by ad spend. ROI compares profit to total investment. ROAS ignores non-ad costs unless you adjust revenue or add costs to estimate profit.
Use gross revenue for platform alignment, then use net revenue to reflect refunds and discounts. Net ROAS is better for cash planning and scaling decisions.
Match the window used in your ad account and keep it consistent across periods. Short windows favor fast conversions, while longer windows capture delayed purchases.
Break-even ROAS is the minimum ROAS needed to cover costs given your gross margin. If margin is 40%, break-even ROAS is 2.5.
High fees, shipping, taxes, or heavy discounting can consume margin. Adding these costs shows whether revenue is actually contributing profit after media and operations.
Review ROAS weekly for trend detection, and daily for high-spend campaigns. Always pair ROAS with CPC, conversion rate, CPA, and AOV to diagnose drivers.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.