Turn ad spend into clear return numbers today. Track ROAS, CPA, and break-even targets easily. Export results, test scenarios, and optimize every campaign fast.
| Campaign | Spend | Revenue | Orders | ROAS | CPA |
|---|---|---|---|---|---|
| Prospecting - Video | $1,200 | $3,600 | 48 | 3.00 | $25.00 |
| Retargeting - Dynamic | $800 | $3,200 | 40 | 4.00 | $20.00 |
| Lookalike - Catalog | $1,500 | $4,050 | 54 | 2.70 | $27.78 |
Return on ad spend compares the revenue you credit to social campaigns against what you paid to generate it. A ROAS of 3.0 means every unit of spend produced three units of measured revenue. Because attribution can inflate or undercount impact, the calculator includes an attribution factor to stress-test performance under conservative and aggressive assumptions. Include a target ROAS to see how far above or below your goal the current result sits for the period.
Top-line revenue is rarely what you keep. Refunds reduce realized revenue, and they often vary by product, offer, and audience quality. By applying a refund rate before profitability, the model turns gross results into net revenue. This helps you compare campaigns fairly, especially when prospecting traffic has higher return rates than retargeting traffic. Use product-level refunds when possible, because averages can often mislead decisions badly.
ROAS alone can hide weak unit economics. Gross margin converts net revenue into gross profit, while platform and payment fees remove additional variable costs that rise with sales. Shipping per order and fixed costs capture operational realities such as fulfillment, creative production, and tooling. The profit output highlights whether you are truly earning after all key deductions. Treat fee rates as blended estimates and revise them quarterly.
Break-even ROAS estimates the minimum return required to avoid losing money at your current margin and cost structure. It accounts for variable fees, refunds, shipping, and fixed overhead through an effective margin concept. When your observed ROAS exceeds break-even, you can scale with more confidence, then monitor CPA and profit per order to protect efficiency. If margin is low, scaling increases risk quickly.
Track results by week, creative, and audience segment to understand where performance shifts. Pair ROAS with CTR, CPC, CPM, and CVR to diagnose whether change comes from auction costs, engagement, or conversion quality. Export CSV for reporting, and save PDFs for stakeholders. Most importantly, run “what-if” scenarios before budget changes so decisions remain data-driven. Document tests, compare cohorts with fixed windows.
“Good” depends on your margins and operating costs. Compare your ROAS to the break-even ROAS here, then set a buffer for growth, returns, and overhead. Many brands aim to exceed break-even by 20–50%.
Platforms use different attribution windows, view-through rules, and deduplication methods. Offline conversions and delayed purchases also shift credit. Use the attribution factor to model these differences and align reporting to a single internal standard.
Use platform-reported revenue when evaluating platform-side attribution. Use orders × AOV when you want store-confirmed outcomes. If the two disagree, test scenarios with different attribution factors and monitor profit, not just ROAS.
Include variable fees tied to revenue, refunds, shipping, and recurring fixed costs such as creative, software, and agency support. You can exclude one-time expenses, but note them separately so campaign decisions stay comparable over time.
Break-even ROAS is the minimum return needed to avoid losses under your inputs. If your ROAS is above it, scaling is generally safer. If it is below it, improve margin, reduce costs, or increase conversion efficiency.
Yes. Adjust spend, revenue assumptions, and cost rates to see how profit and ROAS change. Add a target ROAS and use exports to share scenarios. This supports incremental scaling decisions rather than sudden, risky budget jumps.
Important Note: All the Calculators listed in this site are for educational purpose only and we do not guarentee the accuracy of results. Please do consult with other sources as well.